PCI Media Impact is collaborating with organizations in Belize to launch a new radio drama that will use Entertainment Education methodology to promote positive change in the knowledge, attitudes, and behaviors towards marine protected areas, specifically replenishment zones (‘no-take zones’), in order to support sustainable fisheries in Belize.
To begin planning for the production, the Belize National Replenishment Zone Expansion (BRZE) Entertainment Education Workshop was held from March 24th-28th at the Belize Fisheries Department. The workshop was facilitated by PCI Media Impact and Wildlife Conservation Society, and was attended by representatives of the Belize Fisheries Department, Belize Fishermen Cooperative Association (BFCA), Managed Access Coordinators, Rare, Environment Defense Fund as well as the newly appointed Lead Scriptwriter Kim Vasquez.
Projects from various organizations including Rare, WCS, and the Nature Conservancy that are working towards the common vision to “achieve a sustainable fisheries sector that conserves biodiversity, builds resilient ecosystems and communities and contributes significantly to Belize’s economy and society.”
Media Impact facilitators, Christine Bailey, Brenda Campos, Jessica Robbins and Alleyne Regis, introduced entertainment-education methodology before launching into the interactive, creative process of creating the character and plot for the new radio drama.
The workshop left participants energized and excited to continue sharing experiences and working together. Ralna Lewis, from WCS, reinforced the need to work together to achieve collective success and impact. "The different goals of each of the projects/programs each contribute to achieving the bigger picture and hence collaboration and coordination are essential."
The drama is expected to be launched in September 2014. Stay tuned for more updates!