Promote conservation in 15 Caribbean islands!

by PCI-Media Impact

Our talented scriptwriter, Kim Vasquez, is working her scriptwriting magic. Our Director and Production Manager, are busy casting possible actors and the Wildlife Conservation Society Belize office is about to be converted into a recording studio (well partially anyway!). 

Things are all go go go as our local Belizean gets ready to record the pilot episodes of our hottest new radio drama. Temporarily titled "The Reef" (until we test the title!), this hot new drama tells the story of a young fisherman Richie, faced with challenges in life and love, who is put to the test when deceit and danger comes to his idyllic fishing hometown. 

This radio drama uses Entertainment-Education to improve knowledge and shift attitudes toward responsible fishing and marine protected areas in Belize. As the story twists and turns, Richie, his friends, family and enemies will make decisions that will lead them to their faits - good, bad and ill-faited. As you or the fishers of Belize become enthrawled in the storyline, you will find yourself thinking differently about the choices you make towards ocean resources.

Help us to get this radio drama to air! Donate now to support this project and help create a more sustainable Belize!

PCI Media Impact is collaborating with organizations in Belize to launch a new radio drama that will use Entertainment Education methodology to promote positive change in the knowledge, attitudes, and behaviors towards marine protected areas, specifically replenishment zones (‘no-take zones’), in order to support sustainable fisheries in Belize.

To begin planning for the production, the Belize National Replenishment Zone Expansion (BRZE) Entertainment Education Workshop was held from March 24th-28th at the Belize Fisheries Department. The workshop was facilitated by PCI Media Impact and Wildlife Conservation Society, and was attended by representatives of the Belize Fisheries Department, Belize Fishermen Cooperative Association (BFCA), Managed Access Coordinators, Rare, Environment Defense Fund as well as the newly appointed Lead Scriptwriter Kim Vasquez.

Projects from various organizations including Rare, WCS, and the Nature Conservancy that are working towards the common vision to “achieve a sustainable fisheries sector that conserves biodiversity, builds resilient ecosystems and communities and contributes significantly to Belize’s economy and society.” 

Media Impact facilitators, Christine Bailey, Brenda Campos, Jessica Robbins and Alleyne Regis, introduced entertainment-education methodology before launching into the interactive, creative process of creating the character and plot for the new radio drama.

The workshop left participants energized and excited to continue sharing experiences and working together. Ralna Lewis, from WCS, reinforced the need to work together to achieve collective success and impact. "The different goals of each of the projects/programs each contribute to achieving the bigger picture and hence collaboration and coordination are essential."

The drama is expected to be launched in September 2014. Stay tuned for more updates! 


Our Community Action Campaigns kicking off across the Caribbean have had wild success in building excitement for protecting nature and conserving valuable island resources.

Hitting the schools in Tobago is an adventurous, educational program that directly engages with youth to teach the importance of the tremendous goods and services critical ecosystems – such as coral reefs, wetlands and rainforests – provide. The campaign has reached 500 participants ranging from primary to tertiary-level students across Tobago. Through an unforgettable Experiential Learning Journey, students are led on an exploration of Buccoo Reef Marine Park, where they are able to see firsthand the amazing diversity and importance of species within wetland ecosystems. A ride on the Solo Amor glass-bottom boat gives students a true appreciation of the environmental and community benefits of mangrove ecosystems, while allowing them to witness the negative impacts human activities have inflicted. The glass-bottom boat provides an opportunity to explore corals, reef fishes and marine creatures of all kinds, all guided by questions that facilitate critical thinking.

“This trip today was a success, it was a great experience, it was innovative, in that I learnt much about the coral reefs and the threats that they are under. The experience has hanged my attitude. Now I will treat the reefs with a greater essence of value.” – Secondary school student, Tobago.

The campaign, which shows great potential for becoming self-sustaining, is making incredible progress in connecting youth with nature and conveying the importance of respecting and protecting one’s local environment. This success would not have been possible without the support of our partners and donors, including generous funding from the U.S. Fish and Wildlife Service.

We look forward to continued success and growth in all of our Community Action Campaigns in the Caribbean!


Following the success of the Community Action Campaign Phase 1, a Campaign Learning Workshop will take place from October 23rd to 25th, 2013 in St. Lucia. The workshop will be facilitated by Alleyne Regis and Jessica Robbins, and include campaign coordinators, coalition members and relevant partners from St. Lucia.
The purpose of the workshop is to establish an invigorated network of My Community Action Campaign coordinators to drive local action around climate change, conservation and sustainable livelihoods
priorities. The workshop will focus on designing activities for Community Action Campaign Phase 2.
Participants will discuss successes and lessons learned from the My Community Action Campaign Phase 1, identify key themes to successful campaigns, and brainstorm Phase 2 of the Community Action Campaign. Participants will also meet with key partners and stakeholders, visit primary and secondary schools and involve local musicians in designing Phase 2. The workshop will conclude by celebrating the successes and achievements of Community Action Campaign Phase 1.
We would like to thank you for your continued support and generosity towards My Island-My Community. Your contributions have made all of the achievements of the My Community Action Campaign possible, and will continue to do so as we launch Phase 2 of the Campaign.
Check out this video of PCI Media Impact Caribbean Regional Manager, Alleyne Regis, on the impact of Callaloo.

It is getting very exciting within the Caribbean as more and more of our Community Action Campaigns have been hitting the streets across multiple countries. 

Community Action Campaigns have been creating hype in schools and communities across St Vincent & the Grenadines, St Lucia, Tobago, The Bahamas and Grenada. The campaigns focus on role models and opinion leaders opening a dialogue around the value of nature, particularly mangroves, in protecting us from climate change.  The campaigns culminate in a day of action where community groups come together to take part in activities such as mangrove rehabilitation or planting. The Community Action Campaigns were generously funded by the U.S. Fish and Wildlife Service. 

Within all these countries our campaigns have began with increasing awareness and knowledge of students. Multiple primary school and secondary school visits showed how important mangroves are to humans and got them extremely motivated to protect their beaches and mangroves. With the help of our mascots, we got all the kids up on their feet and passionate about this critical issue.

“I learnt that mangroves are very useful and we should take better care of them. They help filter water and are homes to marine animals. I want to go spread the word so everyone can know how important mangroves are”. –Student, primary school in St. Vincent

There have also been large amounts of activities outside of schools including media appearances, community theater performances focused around mangroves, teacher trainings, and more largely mangrove replanting and cleanup events. Attended by students of the visited schools along with other community members, these events allow everyone to get their hands dirty and realize that ever little action counts in protecting these invaluable ecosystems. Hundreds of bags of garbage have been collected and disposed of properly and restoration sites are filling in! The large amounts of progress we have made could not be possible without the support of our donors and partners. Because of them we already have a handful of other activities planned for the near future to increase the resilience of communities all throughout the Caribbean. 



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Organization Information

PCI-Media Impact

Location: New York - USA
Website: http:/​/​
Project Leader:
Anthony Scala
Chief Financial Officer
New York City, New York United States

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