Microfinance for marginalized communities, Mexico

by Instituto Mexicano de Investigacion de Familia y Poblacion - IMIFAP
Nov 3, 2011

October Update: A Report From the Field

In front of the purification center
In front of the purification center

This month, Adanelli Santana, the coordinator of our microfinance and microenterprise programs, accompanied a representative of one of our funders on a visit to Ixmiquilpan, Hidalgo to visit the community banks that have been established through our collaboration with the people there.

One of the banks, the Banco CLC, funds a microenterprise that purifies and distributes water to businesses, schools, and homes in the area. On average, they distribute 40 jugs of water throughout the community each week. The group that runs the purification and distribution business has asked for training in marketing, sales strategies, business organization, and cost analysis, as a new purification center has opened close by and they are fearing for their sales. They hope that receiving training in these topics will help them to become more competitive and keep their share of the market in the area.

Please consider making a donation to IMIFAP - Yo quiero, yo puedo’s microfinance programs. Your support will help us to continue to provide resources and training to community bank members like those that work for the water purification and distribution business in Ixmiquilpan, Hidalgo.


Este mes, Adanelli Santana, la coordinadora de nuestros programas de microfinanza y proyectos productivos, acompañó a un representante de uno de nuestros patrocinadores a una visita a Ixmiquilpan, Hidalgo, para visitar a los bancos comunitarios que han sido establecidos con nuestra colaboración por la gente allí.

Uno de estos bancos, el Banco CLC, financia a una microempresa que purifica y distribuye agua a tiendas, escuelas, y hogares de la región. En promedio, distribuye 40 garrafones de agua cada semana. El grupo que maneja la microempresa de purificación y distribución ha pedido capacitación en temas de comercialización, estrategias de ventas, organización interna y análisis de costos, porque acaban de abrir una nueva purificadora en la región, por lo que temen por sus ventas. Ellos esperan que la capacitación en estos temas vaya a ayudarles a mantener una posición competitiva y guardar su cuota del mercado en esa área.

Por favor, considera hacer una donación a los programas de microfinanza de IMIFAP - Yo quiero, yo puedo. Su apoyo nos ayudará a continuar proporcionando recursos y capacitación a los miembros de bancos comunitarios, como ellos que trabajan para la microempresa de purificación y distribución de agua en Ixmiquilpan, Hidalgo.


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Organization Information

Instituto Mexicano de Investigacion de Familia y Poblacion - IMIFAP

Location: Mexico City, Mexico - Mexico
Website: http:/​/​www.yoquieroyopuedo.org.mx
Project Leader:
Anna-Emilia Hietanen
México, DF. , Mexico Mexico

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