Ana in her business
Our sixth report will consist on Ana’s story, one of our credit beneficiaries. We would like to tell you about her, her life, how and why she started her business, how the project you have supported have impacted her life and her business and what are her plans going forward.
Ana was born on September 2 1993. She is now 21 years old.
Her parents Blas and Francia are both native and merchandisers. As she says, she knew she wanted to be a merchandiser too, because of her mother, who was always selling things because she did not want to depend on anybody, she wanted to have enough money for her needs.
Ana is the third of six children. She graduated from school and she is studying to be a Hotel Receptionist.
She is married to Jose, who works at “Playa Blanca” the nearest beach to Santa Ana, the town were they live with their 2 years old son.
¿When, how and why did the business started?
Ana has always liked to sell things. When she still lived with her parents, she helped her mom.
When she decided to move in with Jose, she noticed that in the neighborhood there weren’t much stores so she decided to start her business. She wanted to have a “Variety Store” but didn’t have enough money to do it, so she started to sell ice and “bolis” (frozen juices) and she saved the money she needed to buy her first showcase.
At this point, Ana didn’t have her parents support, who were angry at her because she had left the house. On the other side, Jose, her husband, thought the business wasn’t a good idea, because of its location.
Despite all that, Ana decided to go on. So she had her new showcase but not money at all to buy goods to fill it. In the meantime, she started selling by catalogs. Her dad now, as he saw her persistence helped her to buy on credit in one of the stores were he bought in Cartagena for his business, and her husband gave her $400.000 to buy more merchandise.
The sales got better and better every day and her clients kept asking for other products. She reinvested all the store incomes in the business as Jose supported the house and encourage her to study.
As her business grew stronger, Ana realized she needed to invest in it. She heard through the public speakers of the town about the project “Micro - credits for Baru Island young entrepreneurs”. She didn’t understand much about it so she went to the meeting called by the Hernan Echavarria Foundation to have more information and decided to apply.
The Project’s impact
Ana received a $2.000.000 loan, on July 2014.
When we asked her about how the project has impacted her business and her life, she textually said:
“ This credit has been one of the best things that have happened to me this year, because my business grew, I bought a larger cabinet, could start buying by dozens (I previously bought 3 or 4 units of each product because I couldn’t afford to buy more) so I could buy cheaper and earn more on each product. Besides, I could attend my customers orders and now, I don’t only sell in my house (where the store is located), I also sell door to door products like sheets, towels and kitchen implements".
She told us the sales have increased. In those good days she has sold $150.000 and in a bad day about $30.000 to $40.000.
She saves around $300.000 weekly to invest in the business.
Ana feels happy for what she has reached and she is grateful for all the support she have received from her parents and form her husband.
What are her plans going forward
Ana dreams on having a larger space for her business (today she has her business in her living room) and on selling other products such us clothes. But her main goal is for her son to "(...) have a good education and to be a good human being”.
Thanks to all of you, to your constant support, the project has really impacted Ana and her family’s life.
For us in the Hernan Echavarria Foundation, it has been a great opportunity to learn from her. Her desire to succeed is an incentive for us to keep working.
We invite you to continue to work with us in order to achieve our total funding goal of $10,490.
Ana Milena Ordosgoitia M. and the Hernán Echavarría Olózaga Foundation team
Ana in her business 2