Project to provide children from Mann Deshi Champions with shoes and sport materials: Be In Their Shoes – BITS:
Marcel, together with Emilia Galiano (intern from Italy, Johns Hopkins University), create an own project through an idea to collect donations from their entire network in Brazil, Italy and other countries, and use this money to buy shoes to the children and give them safety and motivation to practice sports at Mann Deshi Champions program.
They developed a public website (beintheirshoes.blogspot.com) where they publish all the information about the creation of the idea, the structure of Mann Deshi Foundation (and Mann Deshi Champions), the instructions to donate and funny things to make the project successful.
After three weeks of the launch of the project they collected USD 5.035 dollars coming from Brazil, Italy, Germany and United States. The website received more than 3500 page views in the English version and more 3000 views on the Portuguese and Italian versions. Through all the Social Networks like Facebook and Twiter and also through e-mails list they spread out the idea and provided considered exposure to Mann Deshi and through a different reality faced by these children in Mashwad.
After every USD1.500 dollars donated, they defined a funny activity to do with the children: (i) in the first activity, besides jumping and making fun, they provided chocolate for all of them; (ii) in the second target they danced an American song (Party Rock) with the children and gave them pineapple juice; (iii) in the third target (after achieving USD 4.500 dollars), they danced a bollywood song (Dhinka Chika) and bought school notebooks for everyone.
Besides the shoes for 185 children, they were able to buy 185 pairs of socks, goal net, volleyball net, football balls, karate, badminton, baseball and football general equipments. This sports equipment will be used by the children participating to the Mann Deshi Champions Program: they will keep the shoes and the socks, while the rest will be kept in a storehouse in the practice field.
The project went over the expectations and brought repercussion worldwide. Thank you to all the donors and supporters. Mann Deshi appreciates its donors support.
Thank you very much again !