Every year in early December, DTC jointly with Cosmetics traditionally hold an action devoted to the World AIDS Day. This year •• (Estée Lauder) volunteers visited DTC’s + Center again. The professional visagistes told the mothers about makeup specifics and gave them prompts for skin care, as well as engaged the women in a holiday makeup party.
The Estée Lauder Corporation and its brand osmetics provide support to DTC projects aimed at assisting HIV-affected women and children. “This is really a good tradition for us to hold the action jointly with M•A•C makeup designers on December 1,” says Olga Sukovatova, MAMA+ Project Coordinator. “All company employees, from visagistes to senior staff, are really concerned about the problem of HIV/AIDS”.
The World AIDS Day has been commemorated since 1988. In 1996, it was turned into a campaign against AIDS. In 2011-2015, the World AIDS Days will be held under the headline “Getting to a Zero: Zero New HIV Infections, Zero Discrimination, and Zero AIDS Deaths”.
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