Handing out flyers to parents in Ho Chi Minh City
Thank you for donating to the project, "Make Child Helmets the Norm in Vietnam." We will soon be deactivating this project because of corporate and foundation support we have received for the public awareness campaign promoting child helmet us in Vietnam. We wanted to give you one more update on the impact of your donation before removing the project from Global Giving.
AIP Foundation launched our three-year public awareness campaign in 2011, and with your help it has progressed spectacularly. At the end of 2011, tens of thousands of flyers were handed out at public areas dispeling myths that keep many parents from putting helmets on their children. Workshops were held to engage parents and numerous other stakeholders from the government, nonprofit, and private sectors. Soon, AIP Foundation and the World Health Organization will team up with local authorities on stronger enforcement of the requirement for all children over 6 years of age to wear a helmet.
With the sight of helmet-less children still all too common, AIP Foundation will soon begin airing its newly produced television commercial entitled "When I Grow Up." A national communications campaign will accompany the TV spot, with billboards, social media, talk shows, and public events serving as other outlets for changing behavior.
With strong corporation and foundation support for the campaign, we decided to close down this Global Giving project and focus our online fundraising efforts on our other Global Giving project: "Give a Vietnamese Child a Helmet; Save a Life." The money donated towards that project goes towards donating helmets to children and educating them about safe road behavior.
We are grateful for your commitment to the important cause of road safety in Vietnam and encourage you to follow the progress of our campaign and other programs at www.asiainjury.org. Also, please share the link to our Global Giving project with your friends and family. On June 13, Global Giving will be holdnig a bonus day and each donation to our project will be matched at 40%. Donate then and help children become safer on the roads!
Children at a family event to raise awareness