Students at a program kick-off ceremony
Last week while riding in a taxi on the highway outside of Ho Chi Minh City, I saw the aftermath of a fatal road traffic accident. A mangled motorbike lay on the ground next to two bodies. It was a devastating site, especially considering that with 30 people dying on Vietnam’s roads each day, the same scene gets played out over and over, day by day. The experience made me realize more than ever how important it is to continue our work to reduce road traffic injuries and fatalities here in Vietnam.
The last few months have been very eventful, with the implementation of several school-based programs, the launch of two public awareness campaigns, and the commemoration of the Worldwide Remembrance Day for Road Traffic Victims. Our continued efforts would not be possible without your generous support; your donations through Global Giving truly have made a difference. In this season of giving, I hope you will talk to your friends and family about why this cause is important to you and encourage them to donate as well.
On October 3, the 250 first grade students at Nguyen Thi Dinh Primary School received shiny new helmets courtesy of Cai Mep International Terminal Co., Ltd., a shipping terminal near Ho Chi Minh City. In November, helmet handover ceremonies were held at Phuoc Long and Phuoc Thanh primary schools in Ho Chi Minh City. The events celebrated Intel Products Vietnam's sponsorship of three different programs at those schools.
FedEx Express, and AIP Foundation, the implementing agent for Safe Kids Worldwide's programs in Vietnam, officially launched the Click on Safety e-Learning program at a primary school in Nam Dinh Province. The program aims to provide children with the opportunity to experiment with traffic consequences in a fun and risk-free environment.
Public Awareness Campaigns
Over the past couple months, we’ve launched campaigns in Vietnam and Cambodia. In Vietnam the campaign focuses on child helmet use, and in Cambodia it encourages helmet use among motorcycle passengers. AIP Foundation has already begun awareness raising activities. Television commercials, which are in production, will soon be broadcast nationwide in both countries.
The Worldwide Day of Remembrance
The Worldwide Day of Remembrance for Road Traffic Victims was commemorated in Vietnam on November 20 with a ceremony hosted by Actress Kathy Uyen and singer Thanh Bui. After the release of 30 birds to symbolize the 30 lives lost each day on Vietnam's roads, Uyen and Bui interviewed local authorities about the causes and consequences of road traffic accidents.
Flyer distribution for the child helmet campaign
A student in his new helmet
World Day of Remembrance for Road Traffic Victims
Child helmet campaign helmet/heart logo