Pre-game Lecture on Japan's Strategies
The Happy Shopping Arcade () (HSA) in Isatomae, Minami-sanriku-cho, Miyagi Prefecture, has been extremely active to organized many events and bring people from outside of the local community, since Isatomae having the population of only 5,000 is not big enough to keep the shopping arcade going.
Since the Isatomae became the first training camp for the J-league (the Japanese professional soccer league) when it was established in 1991, it has been keeping good relationships with diverse J-league soccer teams. These relations turned out to be highly valuable assets for keeping HSA to bring soccer fans to support the community. The HSA is the only place where you can see many flags of J-league soccer teams flying. Hence, the HSA organized a public viewing of Japan- Côte d'Ivoire game in the 2014 FIFA World Cup Game held in Brazil. They established a tent, set two big-screen televisions, and an NTT-provided projector which unfortunately was difficult to watch due to sun shine. They also had the attendance of Mr. Hisago Sato who became the 2013 scoring leader in Sanfrecce Hiroshima, six present J-league players who signed on a soccer ball, two 2010 world soccer Japan team players, and a famous soccer game commentator who is the coach of the Sendai University Soccer Team. HSA kept a list of attendants and found that even several people came from Kyushu District. A women soccer team from Sendai, Vegalta Sendai Ladies, donated 40 tickets for the August 3 game which was given away in a lottery and two uniforms. Before the game, six J-league members touched a ball to send spirit to the Japan team in Brazil. Everybody was quite excited during the game until Japan lost two points.
About 200 people came to attend the public viewing, and four television stations reported about the event which was broadcasted as a national news (see the attached newspaper article). Among blue-color-shirt supporters to the Japan team, a group of red-color-shirt supporters were in the crowd. They were supporting Chilean team, since Minami-sanriku-cho and Chile’s Easter Island has a friendship relation. Forty people at Minami-sanriku-cho lost their lives due to tsunami caused by the Great Chilean Earthquake of 1960. To commemorate the recovery from the disaster, Minami-sanriku-cho commissioned a sculptor in Easter Island to make a Moai which came to be placed at Shizukawa High School. Unfortunately, this sculpture was lost in the 2011 Tsunami Disaster. Then, the Easter island sent a gift of a Moai sculpture to the town. Since there was a strong sense of good relations with Chile, a group of students wore red shirts to cheer the Chilean team.
After the game, the HSA was hoping to sell a lot of food and drinks, while providing some food for free. Unfortunately, everybody was so discouraged by losing the game, they did not stay at the HSA. In a sense, the public viewing was very successful, but the HSA could not make as much business as expected. Although it was unfortunate that the Japan team lost the game, the public viewing was really successful.
On August 3, the HSA is planning to have a fishing competition for which participants pay for a boat and go ocean fishing. On August 10 and 11, they are to have a summer festival, in which diverse participants play on the stage. The key attraction is BEGIN from Okinawa who also participated to commemorate the return of a Utatsu (Isatomae) post which drifted to Okinawa via Hawaii Islands. After many performances by participants, the festival will end with fireworks to commemorate those who lost their lives on 3.11. On August 16, they will have a Minami-sanriku Festival, and September 14, the town becomes a resting place for the Le Tour de Tohoku for 200 km bicycle competition. In October, they are planning to have an exhibition of 30 decorated and painted cars.
With regard to raising the level of land, unlike Rikuzen Takata City and Shizukawa in Minami-sanriku-cho, hardly anything is taking place, while the planning of shopping arcade and the new housing area are very much coming to the final stage. People are now applying for housing to be built. The delay in land raising in Isatomae relative to other cities seems to be causing additional frustration, but at least they are eagerly participating to develop overall land planning, the construction of the shopping arcade, and other facilities. But there are many who just cannot wait for this slow development and purchases their own land and house outside of scheduled places. This is generating another psychological problem to those who are not capable of leaving temporary houses, giving them an identity of losers. Now, different are the financial conditions of those who had a tsunami insurance which was only 3% of disaster-stricken people and those who had fire insurance in Ohfunato whose houses were destroyed by fire rather than tsunami from those who did not benefit from these types of insurance.
Previous GlobalGiving donation to Isatomae was used to have this World Soccer Game Viewing, and they were extremely appreciative of the donation, especially because it turned out to be a big success. As written above, since they are planning to organize more events to become the No. 1 event organizing arcade in Tohoku for keeping their arcade alive, future donations are indispensable. They will very much appreciate future donations.
Sending Hearty Cheers to Japan Team
Viewing Game with J-league Flags on Ceiling
News Reporting of Public Viewing