Project #1564

Provide computers for high-risk children in India

by ASSET India Foundation
Oct 1, 2007

September report/CEOs metoring ASSET students


The ASSET Kolkata center in partnership with Apne Aap( is fully operational. Students from Aapne Aap's facilities in Topsia and Khidderpore (red light district) are enrolled in the classes.

Students from Aapne Aap- Subhash camp, Delhi will be attending classes in the two ASSET centers in Delhi.

ASSET has formed a working group of CEOs/Executives interested in Corporate Social Responsibility for each of the ASSET centers. Our ultimate goal is employability of our students and the following from the CEO team in Chennai is a good road map to follow for all the other centers.

Our centers in Hyderabad in partnership with Prajwala ( and Ahmedabad in partnership with SAATH ( will be starting very shortly. Ray Umashankar

---------- Forwarded message ---------- From: Raghu Rajagopal < Date: Sep 17, 2007 10:01 AM Subject: RE: ASSET Meeting on Sept 12 To: Ray Umashankar , kunal Cc: "A.J. Hariharan" <>, Nitin , ANILKUMAR S G /RFGRM/IBANK/CHE , Srinivasan Viswanathan


Here is a model to think about which I am very positive in addition to the one given below that we discussed.


ASSET works with ICWO to train the students.

Training completely catered to a certain field – eg: retail, data entry (as discussed below in kunal's notes)

Some of us will promote a company that has a social angle (eg: rural bpo)

Get the funding from sources like IFMR Trust or elsewhere ( I have access to some)

This company will take the employees from ICWO trained students

This is a complete cycle that I was talking about.


Raghu Rajagopal

CEO, Energeate


Hi All,

I have summarized below the points we discussed in the meeting. Please add any points I may have missed.

The meeting began with a discussion on Vishy's September 10, 2007 email.

As Vishy very articulately put, the bottom line is that we want to increase the 'employability' of these students. Given that, Nitin pointed out that STRiVE model could be an ideal way forward.

Nitin discussed in detail the set-up of STRiVE and the IFRM Trust ( along with its model. The idea is bascially to provide employment opportunities to youth from the underserved segments of society, bringing them into mainstream economy by enhancing their inherent capacities and integrating their skill sets to the needs of the market in a viable and sustainable manner.

Under this, STRiVE has a demand led approach in which the corporates share with them their training material, this is taken to a training partner that has the ability to source students and has infrastructure. Since the students will be trained as per the same yard sticks that a corporate would, it can be expected from the corporate to give a placement guarantee.

This guarantee in turn helps the student to access loans to pay for the training. This is the STRiVe Model per se, how exactly it can be implemented with the ASSET students is something yet to be discussed.

STRiVE on its side can being in the corporate contacts, facilitate the access to finance, and content. ICWO has the infrastructure and the ability to get trainees.

Nitin also mentioned that STRiVE already has collaboration with the Retailers Association of India which has given their training material and access to employer database. And STRiVE has an ongoing training program in retailing in Hyderabad. Given that, we can think of bringing the vertical of retailing for the ASSET students (to begin with).

Additionally, organisations such as ICICI One Source (now First Source) need a number of data entry operators. We can think of training ASSET students in typing skills and linking them up with BPOs.

Retailing and ICICI One Source (the BPO industry in general), could be the two verticals that we can look forward to. We can divide the current group of students into two batches and train them accordingly.

Of course, meanwhile we can still think of other options or better employers. But again we must not forget that we should be primarily aiming for employers from the local industries. Also, it was agreed that instead of including programming languages like C in the curriculum, we need to focus on training to increase general computer 'awareness', typing skills, people skills and communication skills (most of which was covered in Vishy's email) which will be much more useful for their immediate job requirements. Regards

Kunal ******************** Dear Mr Umashankar, It is heartening know about the work being done by ASSET for the vulnerable children. I am asking my team to engage with ASSET and provide possible help. STM Eswar, who is head of HCL Education will work on this. Rajendra Kumar

Executive Vice President

HCL Infosystems Ltd.

E-4,5,6, Sector – XI, Noida – 201 301 ********************* Thank you for your mail and congrats on the good work done. the centres look like a wonderful idea. we are headquartered in gurgaon and should be able to help in some way in a centre in the proximity. would also like you to give some further detail in the kind of cooperation required. we are fairly active in CSR and tend to close in on our charities at the beginning of the fiscal. Thanks

Deep Kalra Chairman and Managing Director Gurgaon, India


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Organization Information

ASSET India Foundation

Location: Tucson, AZ - USA
Website: http:/​/​​
Project Leader:
Ray Umashankar
Tucson, AZ United States
$213,732 raised of $287,000 goal
1,600 donations
$73,268 to go
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