Project #8487

Support Youth-Led Change in India through Football

by Yuwa


Yuwa-Certified by Nike, Bloomberg, and Coke, utilizes football (soccer) as a powerful platform to promote health, education and improved livelihoods. Striving to continue to reach the hardest, most at-risk group in the community, the group that has the least opportunity but is the most important agent for change—young women.
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When a girl is born in Jharkhand, India her life has usually already been planned out for her. She is isolated— if she is not seen working, she is harassed. She is illiterate—more than six in ten women here can’t read. She is married off—Jharkhand leads Indian states in child marriages. She remains vulnerable— an estimated 30,000 girls from Jharkhand are trafficked every year. She gets pregnant. The cycle continues.


When a girl organizes or joins a Yuwa team, through positive peer pressure she becomes a more regular student—players elect team captains, who keep track of school attendance, and many girls attend daily study sessions at Yuwa Club. She pays attention to her own health and to the health of her teammates. She marries when she chooses—on Yuwa's first team, not a single girl has gotten married below the age of 18. She will raise a healthy family. The cycle continues.

Long-Term Impact

Target population: Underprivileged youth, specifically girls between 5-17 years old. Yuwa players’ average and median age is 12. Direct reach: Yearly: 2,000 - Monthly: 300 - Weekly: 150 Indirect reach: Yearly: 12,000 - Monthly: 1,800 - Weekly: 900 Please visit website for future projections.

Additional Documentation

This project has provided additional documentation in a PDF file (projdoc.pdf).


Yuwa Website

Organization Information


Location: Chicago, IL - USA
Website: http:/​/​
Project Leader:
Tim Deming
Minneapolis, Minnesota United States

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