Swaziland Fair Trade (SWIFT) will increase income for 250 handcraft artisans and producers by providing significant market access through the creation of a Fair Trade retail shop in a high tourism area of Swaziland, and participation of artisans and producers in one of Southern Africa's largest regional trade show. The trade show will open and create business opportunities for these artisans to increase sales for their handmade products.
4 out of 10 persons are living with HIV/AIDS in Swaziland&need stable income to meet their needs. The handcraft industry provides alternative income opportunities mostly for rural producers & artisans who produce high quality handmade products but face challenges; taking their products to markets, high competition & differentiation of products.Through creating strong consistent local & regional market access opportunities,artisans have a chance to increase income and create jobs to sustain them.
This project will offer continuous training on product development to help artisans & producers differentiate their products and facilitate a strengthened local market through a retail shop for these artisans. The project will prepare and equip the producers and artisans to attend a regional trade show where they can access new customers, learn handcraft trends and exchange knowledge with other partners from other countries. This will increase sales and ultimately increase their incomes.
Artisans will be able to consistently produce unique and high quality products that meet market demand. Having a fair trade retail shop will ensure a consistent access to market and sales for their products. As each of the artisans has approximately 8 dependents, the project will indirectly impact 2000 people with a ripple effect of benefits being experienced by communities around where the producers, artisans and their families live.
This project has provided additional documentation in a PDF file (projdoc.pdf).