By Boaz Sapir | Hub Rally Program Manager
We are delighted to update you that Tamar Schmidek, one of the Hub Rally winner entrepreneurs, has just released her first socially-designed product to the market - a fashionable walker bag.
For Tamar, a young product designer, design is not an end to itself but rather a tool to create positive social change. Being very close to her grandmothers, she became more and more aware of the growing issue of elderly people being socially neglected. She decided to make her own modest contribution to improving their situation - by designing products that answer the practical needs of older people while, at the same time, being professionally designed, cool and fashionable.
Tamar does not work form within her own studio, she spent a lot of time meeting and interacting with her target audience in nursing homes, checking their needs, presenting intermediate solutions and getting feedback. Of course this interaction by itself has great social value.
The walker bag, which is Tamar's first product on the market, was designed after she noticed that most walkers have ugly and uncomfortable plastic bags attached to them as an improvised solution. She investigated the real needs of the people in the nursing homes and came up with this fresh, and very practical, design (see attached photos).
This is the first real product that goes out to the market with the full support of the Hub Rally staff. If you are interested in buying one, you are most welcome to contact Tamar at tamar_schmidek@yahoo.com, or fill this form (in Hebrew).
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