On 28th, May 2008, world football governing body FIFA through its Corporate Social Responsibility added a spanner into the works of Capital Area Soccer League (CASL) to boost its grassrootsoccer project that creates awareness of HIV/AIDS through a soccer themed curriculum. The FIFA funding to CASL came via a strategic alliance geared towards the Millennium Development Goals between streetfooballworld; www.streetfootballworld.org and FIFA.The two have been using football as an instrument for social development for many years in a variety of ways. However, it was not until 2005 that the two entities started working together in order to maximize the potential of football as a significant contributor towards the achievement of the 2015 Millennium Development Goals (MDGs).
The Streetfootballworld Network was set up in 2002 with the common vision to bring about social and human development through the use of football. Increased recognition of common work-that of all Network members and the team at the streetfootballworld in Berlin –has led to tremendous developments over the last years.
Streetfootballworld acts as an interface between the streetfootballworld Network members and companies and institutions that are interested in investing in and cooperating with the field of Development through Football. By offering investment opportunities(projects)and developing corporate Citizenship(CC)strategies with these interested institutions,Streetfootballworld aims at establishing a support structure for the streetfootballworld Network that enables it to expand its activities and its goals.
FOOTBALL FOR HOPE
The Football for Hope Movement is the key element of the strategic alliance between FIFA and streetfootballworld. It was created to enhance dialogue and collaboration between locally active organizations advancing social development and football associations, committed clubs and players, professional leagues as well as involved commercial partners. The Movement aims to utilize the role of football in the society in order to contribute to the achievement of the UN Millennium Development Goals.
The one year funding will be used to scale up CASL’s HIV/AIDS GRS activities in 3 schools and 3 community centres by targeting 2,500 students by May 2009.With the already set 2010 initiative, CASL is optimistic that with the financial support they are appealing for-they will reach 3,500 students by the close of 2010.
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