Help Female Entrepreneurs in Peru Escape Poverty

by TechnoServe


Help female entrepreneurs in the poverty stricken area of Cajamarca, Peru build the capacity and skills necessary to expand their business supplying fruit to local mines.
total goal
monthly donors
years active


Yanacocha Mine is the largest gold mine in the Americas and is located in Cajamarca; one of the poorest regions of Peru, where 3 out of 4 people live in poverty (under $2 a day). The mine represents a key business opportunity for local communities, as its catering companies purchase more than $5 million dollars a year in food supplies.The project will help low income female entrepreneurs supplying the Yanacocha mine. Assisted businesses purchase from over 50 small producers in the region.


The project will assist entrepreneurs in developing: •Market analysis of opportunities •Marketing strategy •Marketing materials •Revised/redesigned packaging

Long-Term Impact

The project will create the following sustainable results within 1 year: •$10,000 increase in client sales •$2,000 increase in profits •$1,000 increased purchases from suppliers •50 small producers with increased sales

Additional Documentation

This project has provided additional documentation in a Microsoft Word file (projdoc.doc).


TechnoServe-Peru home page
TechnoServe Peru home page - Spanish

Organization Information


Location: Norwalk, CT - USA
Website: http:/​/​
Project Leader:
Jessica Joye
Marketing Communications Coordinator
Washington, DC United States

Retired Project!

This project is no longer accepting donations.

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