Help Female Entrepreneurs in Peru Escape Poverty

by TechnoServe

Summary

Help female entrepreneurs in the poverty stricken area of Cajamarca, Peru build the capacity and skills necessary to expand their business supplying fruit to local mines.
$10,000
total goal
$7,695
remaining
21
donors
0
monthly donors
8
years active

Challenge

Yanacocha Mine is the largest gold mine in the Americas and is located in Cajamarca; one of the poorest regions of Peru, where 3 out of 4 people live in poverty (under $2 a day). The mine represents a key business opportunity for local communities, as its catering companies purchase more than $5 million dollars a year in food supplies.The project will help low income female entrepreneurs supplying the Yanacocha mine. Assisted businesses purchase from over 50 small producers in the region.

Solution

The project will assist entrepreneurs in developing: •Market analysis of opportunities •Marketing strategy •Marketing materials •Revised/redesigned packaging

Long-Term Impact

The project will create the following sustainable results within 1 year: •$10,000 increase in client sales •$2,000 increase in profits •$1,000 increased purchases from suppliers •50 small producers with increased sales

Additional Documentation

This project has provided additional documentation in a Microsoft Word file (projdoc.doc).

Resources

http:/​/​www.technoserve.org/​work_impact/​locations/​peru.aspx
TechnoServe-Peru home page
TechnoServe Peru home page - Spanish

Organization Information

TechnoServe

Location: Norwalk, CT - USA
Website: http:/​/​www.technoserve.org
TechnoServe
Project Leader:
Jessica Joye
Marketing Communications Coordinator
Washington, DC United States

Retired Project!

This project is no longer accepting donations.

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