Give A Dollar, Plant A Tree

by Nature Conservancy
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Give A Dollar, Plant A Tree
Give A Dollar, Plant A Tree
Give A Dollar, Plant A Tree
Give A Dollar, Plant A Tree
Give A Dollar, Plant A Tree
Give A Dollar, Plant A Tree
Give A Dollar, Plant A Tree
Give A Dollar, Plant A Tree
Give A Dollar, Plant A Tree


The Plant a Billion Trees campaign is an unprecedented major restoration initiative launched by The Nature Conservancy in 2008 to restore Brazil's Atlantic Forest. On the brink of extinction due to pressures of urban expansion, agriculture, ranching and illegal logging, much of what remains of the forest is found in isolated fragments, which are often too small to support a full array of its extraordinary biodiversity.

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The Atlantic Forest is home to tens of thousands of plants and animals, many of which are found nowhere else in the world. This forest alone provides clean water for over 100 million people in Brazil. Tropical forests like the Atlantic Rainforest are the lungs of the Earth, cleaning air and helping to stabilize our global climate. Only 12% of the original size of this forest remains, and it's located in a very populous region, bearing the brunt of Brazil's development.


The goal of Plant A Billion Trees is to restore health and vitality to the Atlantic Forest by planting new trees and allowing severely degraded areas to regrow naturally.

Long-Term Impact

Through Plant A Billion Trees, we can help ensure clean air, clean water, shade and shelter for generations to come. In the year 2013 we were able to restore over 1,800 acre of Atlantic Forest with nearly 2 million trees planted. The Plant A Billion trees campaign also has the potential to generate 21,000 jobs throughout the Atlantic Forest region.


Organization Information

Nature Conservancy

Location: Arlington, VA - USA
Nature Conservancy
Amy LaPorta
Project Leader:
Amy LaPorta
Digital Strategist
Arlington, VA United States

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