An apple is an expensive fruit, which poor Filipinos can not afford to buy and eat. It only became widely available in the Philippines in 1987 as an effect of the country's import liberalization policy. Still many Filipino poor children have never tasted apples in their life. To them an apple remains as a representation of the letter A in the English alphabet. To their parents, they are not also educated on why they should eat apples more often and on the importance of living healthy.
The Appledrive Project ensures that for one whole year 5,000 Filipino children in Metro Manila, Pangasinan and Tacloban will (1) get them to eat apples, not once but more often and (2) make them and their parents learn with Appleboy Comic Books the values on why they should eat apples and on how important to live a healthy life is for today and for the future.
The phrase benefits of apple on Google Search has more than 250 million information available. A comic book as a literacy tool will be used as Appleboy Comic to translate relevant information to teach (1) why they should eat apples more often, (2) the importance of living a healthy life, (3) the basic life skills, such as personal hygiene and environmental sanitation, (4) the values of kindness, friendship, generosity, (5) the motivation to enjoy reading and (6) to develop a love of learning.