Women's Day event promoting KATHIR
We are pleased to report that the geographical area of the KATHIR project is now extended to suburban Chennai following augmentation of the delivery fleet and demand therefrom. ECO Kitchen conducted several community outreach sessions during this period.
International Women’s day 2013
ECO joined hands with the NGO SUEB to celebrate the international women’s day 2013 on March 8th. Over 300 women participated in the KATHIR reach-out campaign. From this single event, 35 women registered for the entrepreneurship training on food handling, sales, hygiene, finance literacy, customer satisfaction etc.
We met officials from the state authorities and law enforcement agencies to continue informing them about the goals of the project and to provide an enabling business environment for the women entrepreneurs. We also met with the various people’s representatives and police departments to mobilize their support, and they have pledged their support for this project.
Progress and milestones
ECO Kitchen has identified 20 women who have completed the training and are awaiting the award of micro franchise “KATHIR”. With the available funds, we have inducted 6 entrepreneurs and appeal to all readers to share this report with their friends and also support the project again this year to reach the goal of 100 entrepreneurs. Our financial goal was to reach 40000$, we have reached 21000$, with a remainder of 19000$. We have made meaningful progress with our goal as we have so far inducted 63 entrepreneurs commensurate with the funds raised.
We will be introducing a new variant of the entrepreneurship, “Kathir Campus” a captive plan for small businesses to support women entrepreneurs with a safe location. Vending will be exclusive to that business – staff and visitors. Entrepreneurs will use either carts or furnish available pantry space. We expect that the women will earn similar income through this model.