Greetings from India!
We would like to share the story of baby Ayesha with you. Ayesha is a beautiful baby girl who weighed only 1100 grams at birth. Her father is a carpenter and her mother, a day laborer. The couple had lost their first two babies right after birth due to lack of proper medical care. Because the closest new-born-care facility was a 4-hour walk away from their village, they saved every penny they had so that their third child could be born in a city hospital.
Ayesha had a very low chance of survival and was kept in an incubator under constant observation for 10 days. However, as her parent's savings ran out, it was not possible to extend the stay of their baby in the NICU. It was at that point that the baby was placed in the Embrace Infant Warmer for thermal support for about 20 days. Her mother also performed a 2-hour Kangaroo Mother Care session intervals to bond with her baby. After about a month, baby Ayesha went home with Mum and Dad who reported that she had put on weight, was feeding better and sleeping quite well. We look forward to hearing about Ayesha's childhood!
Stories such as these keep us committed on the path to make this device available to all those who need it around the world. We would like to update you on our latest accomplishments:
We have recently kicked off our market pilot in Karnataka, India where we have distributed our product to a few facilities and are awaiting feedback. This is a very small and tightly controlled pilot launch that will provide us with some useful insight as we prepare for our large-scale official launch, which we have decided to push back by a couple of months. We will surely keep you updated with our progress!
We have set up a stringent Quality Management System (QMS) for our product. The QMS guarantees the highest standard of product quality and it will permeate through all our product processes. The implementation of this system has taken some time, but it will help to ensure our product's safety and effectiveness. This has been an important step as we prepare for our large-scale official launch.
The second phase of our clinical study continues to go extremely well. We've enrolled 60 infants across 4 hospitals in Bangalore who have benefited from the warmth of our product. Embrace aims to enroll a total of 160 babies in our study.
In addition, we continue to do rigorous product development and research on the rural@home version of our product, expected to launch in November 2011. Our latest activities include ensuring that the electronics design and development are compliant to regulatory standards and guidelines, as well as the initiation of mechanical detailing and design of the first alpha prototypes. This version of the product will allow Embrace to make a significant impact in the most rural areas of India and later, globally.
These activities are possible because of your on-going support. Thank you so much for your generosity and for ensuring that babies like Ayesha have a chance for a healthy life.