Helen Keller International is continuing to promote orange-fleshed sweet potatoes (OFSP) as a way to increase the vitamin A intake of women and children. We are working with partners to increase the production of OFSP over the more traditionally grown white-fleshed varieties that lack vitamin A.
To create even more demand for OFSP, we are embarking on an intensive social marketing campaign that will educate stakeholders about the comparative nutritional and health advantages of OFSP compared to white fleshed varieties. We have organized “Sensitization Days” in major markets to publicize and advertise OFSP varieties to producers and consumers alike.
We are also continuing our work to improve the yield of OFSP varieties so OFSP is more attractive for farmers to grow (higher yield = more produce to sell at market). We are testing new and improved pest and disease control techniques, as well as enhancing our OFSP training for farmers.
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