New A+K logo
October 2015 Progress Report
Alive and Kicking has had an exciting summer, undergoing a major re-brand and launching an exciting new website. The purpose of Alive and Kicking has not changed, however, and we continue to make over 5,000 sports balls each month, keeping over 140 people in Kenya, Zambia and Ghana in ethical employment and running wide-ranging sports-based health awareness programmes.
A new look for Alive and Kicking
September 2015 saw the launch of a new look for Alive and Kicking, celebrated with an event at Westminster School in London. ‘The Starting XI’ looked back at our achievements over our first eleven years of operation, and looked forward to our plans over the next eleven years and beyond. Launched with support from The Marketing Academy, our new brand will play a crucial role in increasing our impact across Africa.
The new logo is simple, strong and clear; the pentagon reflects our roots in using football to address social issues like unemployment and health awareness.
The best thing about the new website is you can see it on your mobile device meaning you can easily catch up on the latest news from Kenya, Zambia, Ghana or the UK on the go. Accessing the web from mobile devices is increasingly popular in Africa: over 50% of mobile phone users in Ghana access the internet; 95% of Facebook log-ins in Kenya are on mobile devices. Our new site means we are now better able to meet people where they are – both in the UK and increasingly in Africa.
You’ll also find plenty of new stuff on the site – videos from our staff and footage from our health programme work to complement the regular news updates. Our balls are made to be kicked and we want to see them in action, so take photos, send in video, tell us the story of your ball and we’ll put it up for the world to see!
Team AKK play their first games
Alive and Kicking Kenya has estlabished its very own staff football team, which played their first games as part of an open day at the Nyayo National Stadium in Nairobi in September. The event was held in advance of the Extreme Sports Super 8 Soccer Tournament, which aims to create opportunities for young people from Nairobi and create awareness of issues such as drug abuse and HIV.
AAK shortlisted for Social Enterprise Award
We are delighted to have been shortlisted for the 2015 Social Enterprise Awards in the International Impact category!
The nomination follows on from being shortlisted for last year’s award in the ‘Consumer Facing Social Enterprise’ category, where we were edged out by Belu, the mineral water company that has donated over £1m to WaterAid.
As always in the social enterprise sector, there is strong competition from a range of exciting and innovative organisations.
This year, we are up against co-operative chocolatiers Divine Chocolate, From Babies With Love (who support A&K partner SOS Children’s Villages), ethical investors Shared Interest and fair-trade Palestinian company Zaytoun.
The winners will be announced at an awards ceremony in London on 26 November.
AKK set for community football weekend
Alive and Kicking partner Vision Africa will host a weekend of football and community outreach in Kenya in October, when 200 young people take part in the “Patron’s Football Tournament”.
16 girls and boys teams will participate in the tournament and 100 volunteers will run a variety of workshops covering topics that affect young people in Kenya, including drugs/alcohol, gender violence and HIV/Aids. Football is an ideal way of bringing communities together and breaking down taboos around socially sensitive subjects.