By Anelise Melendez | Project Leader
A total of 138 women from the cities of La Paz, Cochabamba, and Santa Cruz have been trained and certified in digital technologies, social media, and the effective use of the “Mujeres Constructoras” (Women Builders) app. As part of this initiative, printed and digital manuals on these topics have been developed and distributed to new participants seeking further training. Additionally, we have launched an improved, more intuitive version of our app, designed to streamline connections between the demand and supply of female labor in the construction sector.
Thanks to the app's promotional efforts, we have reached a broader audience of individuals and companies interested in hiring women construction workers. At the same time, we have implemented a communication and spokesperson training program, preparing women to serve as primary representatives of the app in media outlets and construction materials stores. With increased visibility, more women construction workers can register, make connections, and offer their services through the platform, generating income to support their families.
One of our primary goals is to reduce the digital division and close the labor participation gap for women in the construction sector, which, according to the ILO, stands at just 4.5%. We are committed to creating opportunities for women in socioeconomically vulnerable situations, helping them transition from low-income activities to better-paying jobs that foster economic autonomy.
For example, Nilda Colque from Santa Cruz completed four painting projects, Carla Oblitas from La Paz conducted four electrical jobs, and Carla Montoya from Cochabamba worked as a heavy labor assistant on six projects between August and September. These women are paving the way for others in the construction industry. Like them, many other women are excelling in roles such as fine work assistants, painters, electricians, plumbers, and cleaners, among others, showcasing their talent and determination to transform both the construction sector and their own lives.
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By Anelise Melendez | Project Leader
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