Building Momentum to Help the Next Million Prevent
By Nalini Saligram - Founder, Arogya World
In 2013, we completed mDiabetes, our ground-breaking 1 million-person mHealth diabetes prevention program in India, fulfilling our 2011 Clinton Global Initiative (CGI) Commitment with Nokia and other partners (Emory, Aetna, Johnson & Johnson, Biocon). This award-winning program sent 1 million Indians 56 text messages over 6 months to promote exercise and healthy eating--behaviors known to impact prevent or temper diabetes. Self-reported results show 8-15% increases in healthy behavior.
In 2014, we are working to take this program to the next 1 million Indians. The prevalence of diabetes in India is not abating and very little of the research dollars being devoted to diabetes focuses on prevention. We see an opportunity to grow this program and stop the problem before it starts. We are asking our donors and partners for support in this effort.
We are also using the success of this program to engage our supporters in similar programs we can pilot to see if they are effective in preventing non-communicable diseases, as this one was. These include a survey of 10,000 women around the world about NCDs and joining in the UN's Every Woman Every Child initiative.
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