By Fashion in Process - Research Collective - Politecnico di Milano, Italy
We stopped all operations on 17th March, exactly one week before the lockdown in India started. Since then all our office and production teams are at home.
We had therefore to adjust our project plan in order to be able to work remotely, wherever possible. With this objective in mind the creative team started a labelling and packaging re-design project.
Company is growing everyday so our packaging needs to follow the mutations at the same time. A new edition of packaging is currently in development. We focused on new labels for garments and accessories, hangtags and boxes. Products will soon find themselves presented in a new way.
The re-design of I was a Sari packaging is a good opportunity to freshen-up the brand visual identity and also to adopt fully eco-friendly materials.
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