Give $10 to Demand a "Macho-Free" Mexico

by GENDES A.C. Vetted since 2016 Top Ranked Effective Nonprofit Site Visit Verified


Two out of every three women in Mexico has experienced gender-based violence. Although programs that empower women are essential, GENDES recognizes that violence against woman is a two-sided problem: we can't ignore men and their possible contribution in solving (or continuing) gender-based violence. We focus on men. Please support our efforts to trigger change in men and end the harmful macho culture that produces violence. $5000 will fund a public advocacy campaign and our reeducation groups.

total goal
monthly donors


On April 24th of this year, 8,000 Mexican women in more than 40 cities protested to call for an end to gender based violence and how it suffocates them in their everyday lives. Victims deal with ongoing health issues and emotional costs such as low self-esteem. Violence ultimately ends in death: 7 women are murdered daily in Mexico. Socially, this is a huge challenge as new generations of men learn to be masculine through violence and abuse of power.


In order to change the toxic cultural norms of masculinity, we need to address society as a whole and focus our efforts with one-on-one and group work that end violent behavior. 1) Our creative campaigns use post cards and videos to raise awareness among men about abusive male behavior. We will focus on sexual violence and invisible beliefs that justify it. 2) Our re-education work provides emotional skills and psychological support to men who want to end their patterns of violence.

Long-Term Impact

Our campaigns seek to generate a widespread change in mind-set about a problem that is seldom spoken about. Our re-education work seeks to change individual households into healthier and more equitable environments (benefiting approximately 1500 people yearly). Both efforts will contribute to the construction of a gender-equal society based on egalitarian relationships.



Organization Information


Location: Mexico City - Mexico
Project Leader:
Ana Lopez
Mexico City, Mexico City Mexico

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