We are very excited to share with you the good news about the evolution of this first time campaign in the Colombian Caribbean Coast.
September 15 is the scheduled date for the press conference where we´ll invite all communication media of the city, launching officially our public awareness campaign.
As we had announced, from September 10 and during a month, we will have two billboards located at strategic locations in the city. In one fence will be our player Daniela, whose main ability is to score goals from midfield and in another, Humberto a musician, who also is a composer. The main purpose of these images is to demonstrate that everyone is different from each other being our skills and abilities what differentiates us from one another.
From that date on, we will distribute 15,000 flyers about Down Syndrome facts in 100 taxis. These leaflets are intended to give very precise information about people with Down Syndrome, the need for us to give them the opportunity to develop and their right to be included in all areas of our society.
Also, during this month until November, we will be visiting 42 public and private schools of the city and surrounding municipalities, where play activities will be done with students in 4th and 7th grade. The activities’ main objective is to make students and teachers more tolerant about difference.
In September 25 and October 16 we will be performing cultural activities in two shopping malls in the city, with a dance demonstration, handing out flyers and giving information.
On October 7th we´ll have a night of humor to be attended by 100 pediatricians, handing them the medical protocol for people with Down syndrome and some newsletters.
Thanks again to all of you for your support, we are sure that all these activities will raise awareness, dispel common myths and allay fear about people with Down Syndrome in our society.
Valla Publicitaria Calle 98 Cra 53 Barranquilla
Valla Cra 51B Calle 88
Rueda de Prensa Lanzamiento Campaña