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 Sport  Brazil Project #25050

Cities of Sport

by Atletas Pelo Brasil
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Cities of Sport
Cities of Sport
Cities of Sport


Cities of Sport Programme aims to support the development and promotion of effective sport's public policies by providing inputs to the municipal governmets and advocating for change. It was founded on 2012, when the mayors of the 12 host cities of the World Cup 2014 had commitmented with its goals: increasing sport participation and physical activity, improve the quality of physical education at public schools and incentivate the municipalities to develop a better governance in the field.

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Despite the importance of sport in well-being, education, heath, urban mobility and social and human development is a proved fact, the local governments have difficulties to consolidate effective public policies in the field. The local sports political structures are almost inexistent: municipal sport plans are rare, as weel as municipal sport's councils. The programmes and projects are hardly monitored or evalueted and outcoming gols are not usually set up in the area.


The Cities of Sport Programme has developed a unprecedented Matrix of Indicator to measure the evolution of public actions to promote physical and sports activities for all. Our indicators reflects the cross-cutting nature of sports, covering not only the public facilities and activities under the Sports Department, but also the physical and sports activities in schools, the daily commute and public areas. This tool allow public managers who plan sport policies more efficiently.

Long-Term Impact

The programmes vision is to put sport in the public agenda by raising awareness of the local governments about the importance of sports in public policies as cross-cutting theme; bring structure to the area (municipal sports plans, interdepartmental committee); make use of indicators to provide diagnostic tools, planning, monitoring, evaluation for public policies and transparency to the government decisions; need of planning and set up outcoming goals for access to sport for the population.

Additional Documentation

This project has provided additional documentation in a PDF file (projdoc.pdf).


Citis of Sport page within the organization site
commitment letter of the program

Organization Information

Atletas Pelo Brasil

Location: Sao Paulo - Brazil
Facebook: Facebook Page
Twitter: @AtletaspeloBR
Atletas Pelo Brasil
Silvia Goncalves
Project Leader:
Silvia Goncalves
Sao Paulo, Sao Paulo Brazil

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