CNVLD Athletes Break Disability Ceiling in new Cellcard TV Ad Campaign
The Cambodian National Volleyball Team have again broken through the Disability Awareness Ceiling and achieved pioneering mainstream national media recognition for being an integral part in the development of the new emerging Cambodia by featuring in two Cellcard national TV advertising campaigns.
Watch the new Cellcard Ad on YouTube
Cellcard are Cambodia’s largest and most successful telecommunications corporation who pride themselves on having their finger on the pulse of Cambodia’s rapidly emerging pop culture, while the Cambodian National Volleyball Team are one of the most successful Cambodian sports teams in recent history.
Cellcard’s advertising campaign, launched on CTN TV last week and aired every day, reflects the immense positive developments in Cambodia over the past few years and the inclusion of the Cambodian National Volleyball Team is indicative of the role that the Athletes with a Disability of Cambodia have played within this paradigm. The striking sequences of professional, international standard volleyball in the Olympic Stadium featured in the adverts have placed the Athletes with a Disability firmly on the mainstream media podium as ‘Cambodia’s National Sporting Heroes.’
Their success in winning Bronze and clinching the World #3 spot at the 2007 WOVD Cambodia Standing Volleyball World Cup won the hearts of the nation as they played before capacity crowds never seen before or since at indoor sports events at the Olympic Stadium. No other nation in the world reveres their Athletes with a Disability as their True National Sporting Heroes and Cambodia, her Athletes with a Disability and the CNVLD can be rightly proud that their achievements have made them unique in a world where able bodied sports men and women are more often revered and rewarded.
The awareness of Disability Sport raised through this pioneering ad campaign will also galvanise greater attendance at the upcoming 2009 National Volleyball League which will also be broadcast live to air on CTN for the first time in history.
The CNVLD intends to cement this recognition when, later this year, the Cambodian National Volleyball Team, under inspirational National Coach Christian Zepp, will travel to India for the 2009 Standing Volleyball World Cup where their objective remains – To Become #1 in the World!
Cellcard, CTN and the CNVLD:
Pioneering Mainstream Promotion of the Athletes with a Disability of Cambodia
ANZ Royal CNVLD Wheelie Grand Prix 1st Round Race Report
The ANZ Royal CNVLD Wheelie Grand Prix 2009 got off to a flying start on Saturday 25th April as the nation’s top 24 racing athletes took over the streets of Phnom Penh to compete for the titles of fastest athletes in Cambodia.
After a week of solid pre-monsoon rain, the clouds parted and the sun shone for the first race of the season as the teams from Phnom Penh, Battambang, Kompong Speu and Kompong Chhnang descended on Phnom Penh for the first race of the year resplendent in their new uniforms.
The ANZ Royal CNVLD Wheelie Grand Prix was honoured to have Under-Secretary of State Ministry of Social Affairs Veterans and Youth Rehabilitation H.E Chup Tony preside over the event, joined by Mr James Lowrey ANZ Royal Head of Corporate and Institutional Banking, Mr Paul Clements ANZ Royal Chief Operating Officer and Mr Stephen Higgins ANZ Royal Chief Executive Officer.
The afternoons schedule saw 8 heats followed by the Female and Male Grand Finals. In the first three Female heats, the Battambang All-Women’s Racing Team again stamped their authority on the event by filling three of the four finals places. Krouen Vannon (25.66 secs), Tor Chanta (28.63 secs) and Coach Sieng Sokchan (30.82 secs) being joined by former Female Champion Loet Ngait (26.75 secs) from Kompong Speu.
The five Male heats were a much closer affair with only 9 seconds separating a field of 17 athletes between the ages of 21 and 52. However, there were no major upsets as reigning Male Champion Van Vun who burnt up the tarmac in 20.78 secs was joined by Eng Laihourn (21.22 secs), Un Sophal (22.00 secs) and former Champion Souen Vanna (21.85 secs).
With the heats over, it was time for the Grand Finals and the Championship showdown. In the Female category, Krouen Vannon from Battambang swept over the line in 1st in a time of 25.22 secs, edging former Female Champion Loet Ngait out into 2nd (26.35 secs) with Tor Chanta powering through to a thoroughly deserved 3rd (27.59 secs).
With London Calling, Reigning Male Champion Van Vun knew he had to put on a solid performance to justify his selection as the Cambodian candidate to qualify for the London 2012 Paralympic Games and didn’t disappoint the crowds with a supreme performance which saw him take victory by a clear 2 chair lengths in a searing time of just 20.35 secs. Eng Laihourn, one of the fastest improving athletes, from Phnom Penh took 2nd (21.41 secs) with the Scorpion of Phnom Penh Souen Vanna hot on his wheels to take 3rd (21.44 secs).
In line with the strict CNVLD policy of providing equal prize money to both male and female athletes and of ensuring the majority of funds are channelled into direct athlete support, the Champions received a purse of US$200, 2nd Place US$100 and 3rd US$50 which represents some of the highest sports prize money on offer in any sport in Cambodia.
After the race the athletes took a victory parade around the Independence Monument bringing traffic to a halt as local residents cheered them on. The Australian Business Association then provided all the athletes a free barbeque dinner and refreshments in celebration of their efforts and in recognition of Anzac Day.
The CNVLD also wishes to highlight the outstanding support and commitment of the 30 ANZ Royal Bank Volunteer Staff who worked as Race Timers, Marshals, Starters and Water Monitors. The professionalism and dedication of these young Cambodians proved the crucial importance of volunteerism in civil society development and the successful hosting of large public events. Without their enthusiasm and positive attitude, the ANZ Royal CNVLD Wheelie Grand Prix would be a lesser event.
The CNVLD wishes to extend its sincere gratitude to the following for their outstanding support for the Athletes with a Disability of Cambodia: H.E Ith Sam Heng, Minister of Social Affairs, Veterans and Youth Rehabilitation, H.E Kep Chuk Tema, Governor of the Municipality of Phnom Penh, the Police of Chaktomuk District, ANZ Royal Bank and the 30 ANZ Royal Bank Volunteer Staff, Mr Chan Rotha, ANZ Royal Community Liaison Manager, the Royal Rattanak Hospital, R.O Water, Dr Elise Read, Mr. Piseth Pich, Ms. Sophie Smith, Mr Jean Loncle, Mr Cha Hok, Mrs Srey Hun, the Australian Business Association, South Eastern Globe Magazine and the Psar Kapko restaurant. Most of all the CNVLD wishes to salute the dedication, commitment and ability of the ANZ Royal CNVLD Wheelie Grand Prix Athletes
Adopting the legendary anthem ‘London’s Calling’ by iconic UK band ‘The Clash’ as the Cambodian theme song for the London 2012 Paralympic Games, the CNVLD is gearing up to send the first ever Cambodian wheelchair racing athlete to the London Games.
CNVLD Secretary General Chris Minko announced this week that “Through cooperation with the National Paralympic Committee of Cambodia and the Government of the Kingdom of Cambodia, the CNVLD has been tasked with providing the training and entry requirements necessary for ensuring the participation of a Cambodian Wheelchair Racing Athlete for the first time ever in the Paralympic Games.”
As the run-up for the London 2012 Paralympic Games heats up, Cambodian Male National Wheelchair Racing Champion since 2006, Van Vun, is already dedicated to his task and is in training with his team mates for the 1st Round of the ANZ Royal CNVLD Wheelie Grand Prix scheduled for 25th April 2009.
As the first step in the formal preparations for a three year intensive training programme, the CNVLD, in cooperation with Victoria Wheelchair Sport, hopes to send Van Vun to participate in a week long Paralympic athlete’s training camp in Geelong, Australia with some of the world’s leading athletes and coaches. After completing the training camp, Vun will then travel to Sydney where he will compete in the Sydney Marathon.
Mr Van Vun – Cambodian National Champion – Wheelchair Racing
On his return to Cambodia, Van Vun will begin an intensive training programme in preparation for further international competitions prior to qualification for the 2012 Games.
Currently only fractions away from Paralympic qualification times over a number of distances while racing in the Cambodian produced Angkor II, Vun’s performances in international standard racing chairs will undoubtedly bring him up to world standard. The aim is to see Cambodia’s first ever Paralympic medal brought home around Vun’s neck.
Van Vun will be assisted in his quest for Paralympic qualification and a good result by UK citizen Neil Wilford who has been officially appointed as CNVLD London 2012 Project Coordinator and Racing Wheelchair Coach/Mentor to Van Vun.
Secretary General Chris Minko has great confidence in the appointment stating that “Having played a central role in the development of the Cambodian Wheelchair Racing Programme since its inception in 2005 and the 15 subsequent events, Neil is perfectly positioned as a UK citizen to fulfil the historic objective of assisting Van Vun to become not only the first ever Cambodian wheelchair racing athlete to qualify for the Paralympic Games but also achieve a good result and compete with pride and dignity. In the immediate future, the CNVLD also has the firm objective of establishing a strong cooperative working dialogue and relationship with the UK.”
After 9 years of successful international competition, the Cambodian National Standing Volleyball team are currently ranked #3 in the World and the CNVLD is confident that through its innovative and determined sports development programme, a similar result can be achieved with the wheelchair racing programme which is exclusively sponsored by ANZ Royal Bank, the acknowledged leaders of Corporate Social Responsibility in Cambodia.
The CNVLD also has two entries showcasing the ANZ Royal CNVLD Wheelie Grand Prix in ‘Beyond Sport’, the highly prestigious international sports competition chaired by former British Prime Minister Tony Blair and raising awareness of sports development programmes in the run-up to the London Games.
So with ‘London Calling’, the CNVLD urges its supporters all over the world to get behind Van Vun as he aims to place Cambodia firmly on the international sporting stage!
The CNVLD and Van Vun:
Aiming to Bring Cambodia’s First Paralympic Wheelchair Racing Medal Home!
ANZ Royal Bank Appoint Financial Advisor to the CNVLD
In line with the CNVLD’s policy of achieving international standard financial transparency, we are proud to announce the appointment of ANZ Royal Bank Internal Auditor Ms. Sochanna Thai as the CNVLD Financial Advisor.
Pioneering new financial transparency standards again in the Aid and Development sector, Ms Sochanna Thai has volunteered her services through the ANZ Royal Corporate Social Responsibility programme to oversee the implementation of new international standard financial systems at the CNVLD.
Once the new systems are up and running, ANZ Royal Bank will also sponsor an internship for a young Cambodian accountant to work at the CNVLD to maintain the financial systems with background support from ANZ Royal Bank
This development comes after the first phase of the integration of the CNVLD’s financial systems with ANZ Royal Bank following the establishment of bank accounts for over 100 CNVLD Athletes with a Disability in 2008-2009 into which all of their training subsidies and prize monies are paid directly. All CNVLD staff members are also paid directly into specially opened ANZ Royal Bank accounts.
The CNVLD wishes to thank ANZ Royal Bank, CEO Mr Stephen Higgins and Ms Sochanna Thai for their continued ongoing support for the Athletes with a Disability of Cambodia.
The CNVLD and ANZ Royal Bank
Pioneering New Standards in Financial Transparency
in the Aid and Development Sector
Australian Sports Doctor Stands Up with the CNVLD
Dr. Elise Reid, a qualified Australian sports doctor currently resident in Cambodia, has Stood Up to be appointed as the Voluntary Sports Doctor for the CNVLD sports programmes.
An accomplished athlete herself with exceptional experience at the highest levels of Australian sports medicine, including as the Assistant Club Doctor at Essendon Football Club Australia, Dr Elise Reid has volunteered for the official position of CNVLD Sports Doctor.
As a holder of Bachelors and Masters in Sports Medicine and a Fellow of the Royal Australian College of General Practitioners, Dr Reid is currently the most qualified individual in Cambodia in the field of sports medicine and the CNVLD is proud to welcome her aboard.
As part of her ongoing voluntary position, Dr Reid will be initially responsible for the following crucial tasks:
Classification of 2009 National Volleyball League Athletes in cooperation with Jennie Cole of the Australian Paralympic Committee.
Present at 2009 National Volleyball League to provide assistance and back up to ICRC / MOSAVY CPO during all competitions at the Olympic Stadium Phnom Penh.
Classification and medical assistance to the 2009 ANZ Royal CNVLD Wheelie Grand Prix athletes during training and competitions.
Classification and training assistance with current ANZ Royal CNVLD Wheelie Grand Prix Male National Champion Van Vun in preparation for his first international competition in the 2009 Melbourne Marathon in October.
In the long-term, the CNVLD, in cooperation with Dr. Reid, hopes to initiate a local training programme to ensure that in future years, Cambodian Standing Volleyball can be represented at the Classification level by local representatives.
The CNVLD and Dr Elise Reid: Standing Up Together to Ensure the Highest Levels of Fitness for the Athletes with a Disability of Cambodia.
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