Business School for rural women in India

by Mann Deshi Foundation
Oct 5, 2010

Business School for Rural Women in India

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Dear Mann Deshi Supporters and Donors,

                                         Second Phase of Business School for Rural Women

Through the vision and effort of Manndeshi Udyogini, the business school for rural women, 25,619 women in Maharashtra have been able to attend courses in practical business training and 15,370 have started micro-enterprises that have provided additional income for families and have helped many come out of poverty. By helping to reduce the risk in the farm sector through small scale businesses, Mann Deshi has facilitated the decrease in many suicides that occurred in Maharashtra in 2006.

This report describes an overview of the development of the Business School for Rural Women from 2006 to 2010 and our strategy for the next years:  

Mann deshi is planning to expand the Udyogini, while processing on this Mann deshi plans bring the professionalism.  Mann deshi udyogini is designing the syllabus of advance financial literacy and is in process of designing the deshi MBA program. 

Our main focus areas are will be on expanding and professionalizing of the Business School. Expanding means that we want to reach and teach more women. In the following 3 years we will be expanding from 5 to 9 branches, from two to 4 four different states. Professionalizing means that we continuously keep working on the quality of our courses and programmes. We are improving our current entrepreneur programme and we develop new courses that match the demands of rural entrepreneurial woman. 

What Beneficiaries gain from Mann Deshi Udyogini:

Shahin Mulla, Self Help Group of Vaduj Branch says, “After owning the property and understanding the importance of property papers in the functional literacy class it helped me to understand and closely monitor my property papers so that bureaucrats in Revenue Department cannot manipulate and change the name in the property papers.” She further added “If I know to read my property papers my husband will not mortgaged without my knowledge.  This will help my family not to get bankrupts.”  Such courses help women to interviewing the market and do the business successfully. For more information:    

Shahin feels that Mann Deshi Business School teaches poor rural women skills (Hunnar), to provide broad financial knowledge (Hisab) applicable in life and business and to give them courage and confidence (Himmat) so they can become financially independent and self- sufficient.

Strategy and targets of the Mann Deshi Business School:

HUNNAR :  Skills Training and Financial Literacy:                       

            The Business school offered business skills trainings and workshops, which had to turn wage laborers into successful businesswomen. 

 HISAB: Advance financial literacy program:

The advanced financial literacy course provides information regarding budgeting, debt management, financial negotiation and investment.

Sunanda Phadtare, a vegetable vendor is a perfect example of the independent entrepreneurs that Mann Deshi helps creates by giving out loans. She took several loans, from 5000 Rs. in 2003-04 to an amount of Rs.1,50,000 in 2009, which she invested in her business and used to begin selling fruits as well. It made her income rise from 200 Rs/week to 1200 Rs./week by selling an amount of 6000 pieces of vegetables per week. With the sum of her last loan she was able to buy her mobile phone, which made contact with customers far easier: she now is able to reach customers in nearby cities, and even started delivering fruit and vegetables to market merchants. She also bought a piece of land, which she sold with a large profit: an example of Sunanda’s great business instinct.

Mann Deshi has asked her to become one of her collectors’ agents and she is now a valuable addition to the Mann Deshi team. At the same time, Sunanda upgrades her business skills by attending financial literacy classes at Udyogini; according to her the marketing module has greatly benefited her business because it taught her about customer relations, how to sell and negotiate and other skills for promoting her shop.

The programme is very beneficial for Mann Deshi since the bank’s loan default has decreased since making basic financial literacy compulsory.

HIMMATDeshi Entrepreneurs (MBA) Program:           

            As part of the Business School Mann Deshi have launched a new program in January 2010, called " 1000 Deshi Entrepreneurs", which aims to scale up the business of 1,000 rural women entrepreneurs over 5 years by providing them business management training and a mentor.

Thank you very much for all global giving donors for their continuous support.


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Organization Information

Mann Deshi Foundation

Location: Mhaswad, Maharashtra - India
Project Leader:
Chetna Sinha
Mhaswad, Maharashtra India