Business School for rural women in India

by Mann Deshi Foundation
Jun 5, 2013

business school for rural women in India

Mann Deshi Successful Role Modles (Entrepreneurs).
Mann Deshi Successful Role Modles (Entrepreneurs).

A Unique Model: India’s rural business school for women

 Mann Deshi declared Mann Deshi Udyojika award for rural women entrepreneurs of Maharashtra.  Sixteen successful entrepreneurs were received award at Vaduj, on 1st February.  The Chief Guest of the Event was Spruha Joshi, a very well known popular and award winning actress (Uncha Maza Zoka fame Ramabai Ranade).  Also respective MLA’s from Mann Taluka and Khatav Taluka grace the ceremony.

During the award ceremony, Mann Deshi UDYOJIKA graduates conferred with certificates, trophy & prize money. Spirit of award is to honor those deshi women entrepreneurs who have successfully taken their enterprise to next level despite odd and adversity.  Purpose of the award is to admire successful business women and to disseminate the encouragement to other to be entrepreneurs. 

Story of Udyojika Rukmini Ashok More: (Mann Deshi Udyojika Award Winner 2013)

Rukmini More is originally a resident of village of Nimsod, district Satara of Maharashtra State. Rukmini got married when she was in only eight standard. Rukmini wanted to pursue her education further. After only one year of marriage she gave birth to her son and he is her only one child. At this juncture she had to take the responsibility of her child and also to earn her livelihood as her husband left her. She had to migrate several times from one place to another to earn her livelihood.

Initially she got settled in Pune for some years and started working as home maid. Despite the responsibility of a small child, she continued her education and she completed second year of graduation. Responsibility kept on increasing on her shoulder and she couldn’t pursue her education further. From Pune she migrated to Karad there she worked as a hospital maid. Finally she came to Satara there too she initially worked as a hospital maid.

There was something within her which always encouraged her to do some business of her own. She purchased a hand cart in Rs.1650/-.She used to sell local biscuits and chocolate on this cart in front of a hostel. Later on she started selling Vada Pav and Bhajiya (both are local snacks).Finally she got settled at Pavai Naka at satara. She is paying now rent of Rs.10 per day for the shop place.

She got in touch with Maan Deshi 9 years before. There she has undergone several programs of Manndeshi B-school such as Mann Deshi Udyojika program, Financial Literacy and paper bag making. Udyojika program and exposure visit got in the program helped Rukmini in understanding her business in a better way. Now she started making paper bag for selling Vada Pav and Bhajiya. She started daily saving with Mann Deshi bank. Now she could plan future and business candidly.

She learned money management in the B-school, took first loan from Mann Deshi Bank of Rs.10000/- to repair her hand cart. Second loan of Rs. 25000/- she took from Mann Deshi bank to get her ornament released from a local money lender. She took third loan from Mann Deshi bank of Rs.35000/-to do some construction work at the place of her shop.

She got her son married to a girl from local orphanage. As her son couldn’t do much in his career, Rukmini has to take the responsibility of her two grandsons and daughter in law also.

On 1st February, 2013, Rukmini got an award from Mann Deshi Udyogini (B-School for Rural Women) for successfully participating in the Mann Deshi Udyojika Program.  “With the award money she got, she has dream to get her two grandsons admitted in English medium school. "Says Rukmini

She wanted to have her own house in Nimsod (her native place) and live her remaining life there with dignity.

Mann Deshi transforms women with little or no education into successful entrepreneurs through financial literacy, management education and business training, linked with access to finance via its cooperative bank run by and for women. And this would not be possible without the support of Mann Deshi Donors.

Through its business schools in Mhaswad, Satara, Dahiwadi, Lonand and Vaduj,  Mann Deshi has empowered over 71,000 women in rural Maharashtra, of which over 42,000 have established micro-enterprises to date.

By July, 2013, Mann Deshi will inaugurate its business school in Pune to better link women in remote rural Maharashtra to the city as well as work with marginalised women there.

Most Sincerely,


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Organization Information

Mann Deshi Foundation

Location: Mhaswad, Maharashtra - India
Website: http:/​/​
Project Leader:
Chetna Sinha
Mhaswad, Maharashtra India

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