By Diane Brown | President, RxArt
The most adventurous RxArt project to date will be installed at Hope Children's Hospital in Oak Lawn, Illinois this September. Jeff Koons is working directly on a pediatric CT Scan machine - covering it with his signature round monkey faces. Every wall in the room will be filled with Koons's iconic images. Rather than a scary experience in a cold white space, we hope children undergoing this test will feel like they are entering into a fantastic visual adventure.
The fact that the Hope Children’s Hospital project is centered on Koons’s transformation of the CT Scan machine is especially significant to the origins of RxArt. The initial idea for RxArt came to me when I was undergoing a CT scan and found that the only way to distract myself from the frightening procedure was to imagine an artwork (a Matthew Ritchie painting) going up the wall and across the ceiling. By entering into this artist’s complex imagery, I was mentally transported out of the sterile environment of the hospital. RxArt was founded based on the belief that art has the ability to not only transcend but to transform its settings and viewers.
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