One of our most visible billboards was recently featured on the news in Richmond, VA. Channel 6 - WTVR did a story on August 8, 2010 and it was great! Check out the clip and pay special attention to the "animal lover" lady.
This story is about 2 minutes long - the two random folks interviewed for the story are prime examples of the exact reaction we wanted from the billboard campaign - making folks aware that horses are being slaughtered. Folks with no horse experience are becoming aware that horses are being brutally slaughtered to the tune of 100,000 each year being shipped to Mexico and Canada. As a DIRECT result of this campaign.
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