Around the world, families like Florence’s are escaping poverty at unprecedented rates. More than a billion people have been lifted out of poverty over the last three decades. Yet, millions more still face the uncertainty of tomorrow, struggling to survive off too little income and too little food, waiting for their opportunity to gain a foothold out of extreme poverty.
For Florence, all she needed was an opportunity to grow her small farm – an opportunity that someone like you made possible. Florence received her first loan, opened her first savings account, and saw her first good harvest. She’s used her income to buy a metal roof for her home and send her grandchildren to school.
Today, you can create an opportunity for a rural family like Florence’s to grow their farm and build a sustainable livelihood. Every family reached brings us closer to the global mission of eradicating extreme poverty, the first of the U.N. Sustainable Development Goals, and in building a brighter, more equitable future for the next generation.
In 2019, you will be a part of three important priorities:
Reaching more farming families – You make it possible to set up more farmer support networks and extend financial services above and beyond the organic reach currently possible by Opportunity’s financial institution partners alone, to the families that need them most.
Empowering rural women – Historically, women have been much harder to reach and much harder to serve due to cultural stigmas, low literacy levels, and overall lack of infrastructure and support services to reach them. You will help direct resources toward women-focused rural initiatives, such as "Farming as a Family Business" trainings, to reach and empower more rural women through Africa.
Investing in data and innovation – Serving rural families requires continual testing, adapting, and learning around what solutions work and what solutions could work better. Your support will fuel research and innovation within exciting new areas that could be game-changers in rural economic development, such as risk reduction tools, building climate resilience, agricultural technologies, and engaging youth in the future of agriculture.
Your support helps unlock more capital and more resources to reach some of the world’s most marginalized families—families who have been waiting generations for their opportunity to build a better future. Thank you!
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