Commercialization of products is a key challenge in under-served communities of semi-arid Brazil. Farmers find it difficult to transport their products to local fairs because they usually have very precarious transportaion means. In addition, the commercialization process requires investments, organizational and managerial skills.
The "Pintadas Open Fair" happens every monday from 6 am to 2 pm. This is the mais commercial and trade event in the municipality of Pintadas where locals can buy fresh fruits and vegetables and a variety of different items. However, most of the fruits and vegetables sold in the market come from outside the region (over 95%). The reason is the unstructured agricultural production in the municipality of Pintadas that seriously undermines local food security, especially under an intensification of the dry periods due to climate change.
Through the CEMINA initiative, local small farmers have managed to have access to knowledge and technology to boost their agricultural production. Today, over 30 farmers have access to irrigation, drought-resistant seeds, water pumps and shadowing systems. They have recently gather together to overcome the commercialization barriers through a collective commercialization of their products in the Pintadas Open Fair. The initiative has been a real success, as local people do support local production and prefer it compared to products coming from outside the region. All fruits and vegetables are sold very quickly, giving an excellent incentive to local farmers to continue doing and expanding their production.
Congratulations to all Pintadas farmers and keep up with the good work!
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