Online Fundraising Academy

September 27 - October 21, 2021

A 4-week online course that aims to enhance your organization’s online fundraising by bringing together online fundraising experts and professionals from nonprofits around the world, centred around community building and campaign planning

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What To Expect

How can you build a consistent and reliable base of donors? What does it take to create valuable and lasting partnerships with your donors? What do you need to do to get your organization’s fundraising to the next level?

The Online Fundraising Academy addresses all of these challenges in a 4-week course. It brings together digital fundraising experts and professionals from around the world to offer GlobalGiving partners interactive and practical training and support.

Training to your inbox

Recordings delivered offline to learn at your own pace

Weekly actions

Tasks every week that will build into your year-end fundraising plan

Peer panelists

Access to fundraising experts from within the GlobalGiving community for practical tips and guidance

Global community

Be part of a truly Global Academy and join the community of project leaders and other experts in your timezone

This year's Online Fundraising Academy will begin September 27, 2021. Click the button below to register.

Register now

Curriculum

The Online Fundraising Academy will help you explore digital fundraising tools and resources in communications, campaign fundraising, donor networks and more!

Training videos will be released on the Monday, followed up with live workshop sessions in your timezone on the Thursday. Here is the complete agenda of this year's curriculum:

1

Building successful goals

Is your project SMART? With a recap on creating realistic and achievable goals, we examine the structure of projects, how they fit into your organization’s goals. We also will examine how to analyse and segment your outreach.

Recorded on September 30, 2021

2

Expanding your donor base

Thinking about new methods of donor acquisition is crucial to our fundraising. This session will build on bringing new donors to your organisation by covering diaspora giving, touch upon stewarding major donors, and converting our one time donors into recurring investors.

Recorded on October 7, 2021

3

Messaging your Mission

How would you describe your nonprofit in two sentences? Two paragraphs? What about two pages? Solidifying your core messaging helps you communicate your work clearly and helps donors understand exactly what they need to know. This session will help you refine your core messaging, experiment with A/B testing, and elevate your brand’s image.

Recorded on October 14, 2021

4

Preparing for year-end fundraising

Preparing for #GivingTuesday and beyond, this session will incorporate the work of our previous sessions. We’ll be looking at what “year-end” means around the world and providing concrete case studies of effective year-end preparation.

Recorded on October 21, 2021