Your dashboard is the center of your organization’s activity on GlobalGiving. Here you can edit your current projects, post new projects, add project reports, view your donations, download disbursement reports, earn GG Rewards points, and more.
Your organization’s project page is the most important tool for your online fundraising efforts as this is how you communicate your organization’s mission to donors. To learn step-by-step instructions on how to post and edit a project, check out our Help Center.
There are a few different statuses for your project and it’s important to know what they all mean:
Understand each section of the project page and how you can make yours appealing to donors.
Make the project title clear, short, and descriptive. Try to answer these questions in one phrase:
Examples of good titles
Tip: Be concise and specific while using easy-to-understand language.
Examples of bad titles
Tip: Avoid acronyms, jargon, and vague terms.
Create an easy-to-use vanity URL. This will make it easy for you and your donors to access your project page.
Examples of good URLs
Tip: Use words that are relevant to your project and would be helpful for people searching on Google.
Examples of bad URLs
Tip: Avoid vague, general words and acronyms in your URL.
Each project can have one Primary Theme and up to four Secondary Themes, which you can select while editing your project or creating a new one. Here is the full list of themes.
The project summary, along with the project title, is the first thing donors see and often serves as the basis of a decision to donate or not. This will appear on top of your project page as well as in search results. Your summary should answer the following questions:
Examples of good project summaries
Tip: Be specific and concise!
Examples of bad project summaries
Tip: Avoid complicated acronyms and unclear measures of impact.
This is the total amount in USD that you hope to raise for this project. Donors often feel encouraged by smaller funding goals because they feel that their donations have a larger impact. You are always able to increase your funding goal or to post additional projects once your funding goal is met.
Detailed donation options help donors understand the impact of their gift. Your project can have between three and eight donation options.
Examples of good donation options
Tip: Include several options under $100. The average donation on GlobalGiving is $28!
Examples of bad donation options
Tip: Avoid vague terms and huge gaps between donation options.
Explain the needs that the project will address. What challenges are you addressing, and how does this problem impact the community you serve?
Example of a good challenge
The recent civil unrest in Burma has sent many people fleeing across the borders in to Thailand. Some of these people are children who have lost their families to war and disease. Instead of warehousing them in a refugee camp, Safe Haven will provide them with a family, a home, an education and an opportunity to become part of a larger solution for their community.
Tip: Be straightforward and specific!
Example of a bad challenge
Imagine a community of 900 people sharing one hand pump. This is the reality in the rural areas. There is an overhead tank served by a piped water supply from the local government, but it is unreliable – often failing for days or months at a time - and unsafe. The villagers must use irrigation canal water for bathing and washing clothes. With no latrines, open defecation is routinely practiced. Cholera, dysentery, and typhoid are common during seasonal periods.
Tip: Avoid theoretical language and always explain where you work.
Explain how the project will reach the expected outcomes or goals.
Example of a good project solution
We train young, unemployed men in rural Uganda how to build bee boxes. The training includes hive construction, site selection, harvesting, honey and wax processing, packaging, marketing, business skills and value-added production. By learning a marketable skill, these young men generate income and lift themselves out of poverty.
Tip: Be as specific as possible so the donor can visualize the impact of your program.
Example of a bad project solution
If we provide this house, more kids will have the opportunity to make a positive impact. With this opportunity, we remove the risk of child soldier recruitment and trafficking for our kids. By providing this home, quite simply we provide hope.
Tip: Focus on the measurable impact and direct results of your project.
Explain how your project will benefit the community over time and what larger, systemic problems you are working to address.
Example of good potential long-term impact
The project will educate 200 women, helping them rise out of poverty, which will provide for their families’ health and well-being. Educated women go on to educate their children and benefit their community’s economy.
Tip: Explain the “ripple effect” of your project in the community.
Example of bad potential long-term impact
To provide The Presidency Girls School, with a stable infrastructure that will support sustainable development in the area.
Tip: Detail how your project contributes to sustainable change in the community.
Additional documentation is optional unless you are requesting $100,000 or more. Regardless of the amount you are requesting, further documentation is a good opportunity to provide your donors with additional information about your project and organization. Examples of documents uploaded include project proposals, project budgets, program materials, and business plans.
Your project photos are one of the most important components of your project page. Photos grab the attention of potential donors and help them understand your organization, beneficiaries and the community that you serve.
Primary Photo Tips
You may list up to four websites that are relevant to your project. This can include additional information about the country the project is in, an article about your organization, a link to an online video or slideshow, etc.
For any additional questions on how to deactivate, duplicate, or edit a project, please visit our Help Center!
A microproject is a short-term fundraising effort to help achieve a specific activity or support a specific individual. Microprojects are a great fundraising tool that can help you capture the attention of donors with a specific, actionable goal and an urgent giving deadline!
Here are some details about microprojects:
Reports are an essential tool for updating your donors on your organization’s amazing work! GlobalGiving promises donors direct communication from project leaders so they can see the impact of their donations.
GlobalGiving requires that you report on each project at least once every three months in order to remain searchable on the site. You will receive four email notifications about project report due dates as you get closer to the deadline. You can locate the due date of each report next to your projects in your GlobalGiving dashboard.
All project reports are sent to your project’s donors, given they are still subscribed to the emails. By default, project reports are emailed to your donors at 12 p.m. EST the day after the report is approved. You can also choose to change the time that reports are sent to donors by selecting a specific time while uploading the report. Reports cannot be edited for any reason after they are submitted.
You can also email us your report. Send an email to report+YOUR_PROJECT_ID@globalgiving.org. Each project on GlobalGiving has a special, secure address that you can use to post reports. GlobalGiving will convert the email, along with any attachments or photos, into a project report and will automatically submit it for approval. We will only accept email project reports sent from the email address that you use to log into GlobalGiving. This prevents other people from posting reports to your project.
Project reports must contain content specific to the project. While you may mention upcoming events like matching campaigns, reports cannot only contain solicitations for donations. GlobalGiving reserves the right to remove links to donation options other than GlobalGiving contained in your report.
We want to keep the requirements for reporting broad so that you have the freedom to include what is important to your organization. However, there are a few things we ask you do not include in your report.
For more questions about reporting, head to our Help Center!
An appeal is a fundraising email that you can send to all donors who have ever contributed to your organization through GlobalGiving. It may seem obvious that an individual who has donated to your organization before is more likely to contribute again, but what you may not have realized is that one-third of online donations are made in direct response to email appeals!
Here are the best practices we recommend when writing your fundraising appeal:
When creating your appeal, you are given the option to select the segment of donors that you would like to receive the appeal. The segments include:
Monthly Recurring Donors: Donors with an active recurring donation to one of your projects. If a donor has a recurring donation but has also given one-time gifts to your organization, they will be in this segment.
One-time Donors who have given less than $100: Donors without an active recurring donation. The sum of their donations to your organization—whether they’ve given once or five times—totals less than $100 USD.
One-time Donors who have given $100 or more: Also donors without an active recurring donation. The sum of their donations to your organization totals more than $100 USD.
You can choose one of these segments, all three, or everyone subscribed to your project’s updates! Choosing a segment of donors for an appeal is helpful because it allows you to personalize your message to the different donors your organization may have. As a reminder, the donor numbers will not total the exact number of donations your organization has on GlobalGiving. People may have unsubscribed to your project reports at some point, in which case they are also unsubscribed from appeals.
Additionally, you are able to choose the date and time you would like the appeal sent out to your donors. This allows you to plan ahead for campaigns and other important fundraising needs your organization may have. If you do not select a specific date or time, your appeal will automatically be sent out to your donors at 12 p.m. the day after it is approved.
If you have additional questions about project appeals, head to our Help Center!
Analytics provide the data you need to maximize the effectiveness of your communications and campaigns — and ultimately generate more funds for your work.
You can locate your organization’s web analytics page by clicking the “Analytics” tab of your GlobalGiving dashboard. The Analytics Dashboard contains the following information:
The Analytics Dashboard contains the following information:
At the bottom, you will also see information about your project reports. This will include the open rate and click-through-rate for each report! The average open rate in the nonprofit sector is 24.87%, so see how your organization compares. You can use this information to determine which reports caught the attention of your donors!
The website analytics tool is important for your organization to determine how to best allocate your time and resources. Analytics make it possible to maximize the effectiveness of your communications and campaigns in order to set more accurate fundraising goals, measure progress, and generate more funds for your work.
When you are in your GlobalGiving dashboard, take a look at the "Donations" and "Disbursements" menu items. These are important tools for tracking your money and engaging with your donors.
In the donation manager, you will find information pertaining to each donation to your organization. The following will be listed for each donation:
Where are your donors coming from? Have certain donors given more than once? What months are most popular for donations to your project? Use the filter at the top of the Donation Manager or export your donation information into Excel to analyze your donation information!
In your Disbursement Manager, you can find your organization’s past disbursement information. At the top of the page is your “Organization’s All-Time Fundraising Metrics.” This shows you the total amount raised by your organization, funds that were driven by GlobalGiving (through bonus funds, matching offers, corporate partnerships, and/or marketing efforts), and your total amount raised. To download your disbursement report, click on “View” next to each line item
In the Disbursement Manager, you can find the following information about your past disbursements:
Visit our Help Center for answers to questions related to your donations and disbursements!