{"id":227899,"date":"2024-01-23T06:59:50","date_gmt":"2024-01-23T11:59:50","guid":{"rendered":"https:\/\/www.globalgiving.org\/learn\/?p=227899"},"modified":"2024-01-23T06:59:50","modified_gmt":"2024-01-23T11:59:50","slug":"nonprofit-responsible-ai-use-policies","status":"publish","type":"post","link":"https:\/\/www.globalgiving.org\/learn\/nonprofit-responsible-ai-use-policies","title":{"rendered":"Responsible AI Use: How and Why to Start Developing Policies"},"content":{"rendered":"<p>The responsible use of artificial intelligence has been a concern across the nonprofit sector for a while now. This <a href=\"https:\/\/www.globalgiving.org\/learn\/nonprofit-ai-for-good\/?rf=learn_tips_responsible_AI\" rel=\"noopener\" target=\"_blank\">tech isn\u2019t going anywhere<\/a>\u2014it\u2019s on every organization to use it responsibly.<\/p>\n<p>Leaders in the space have already worked to develop ethical frameworks that help to define responsible use for nonprofits clearly. The <a href=\"https:\/\/fundraising.ai\/framework\/\" rel=\"noopener\" target=\"_blank\">Responsible AI Framework<\/a> from the Fundraising.AI collaborative is one example. The conversation on AI regulation has reached the federal level, too, as demonstrated by President Biden\u2019s <a href=\"https:\/\/www.whitehouse.gov\/briefing-room\/statements-releases\/2023\/10\/30\/fact-sheet-president-biden-issues-executive-order-on-safe-secure-and-trustworthy-artificial-intelligence\/\" rel=\"noopener\" target=\"_blank\">recent Executive Order<\/a>.<\/p>\n<p><strong?But why is responsible AI use so important? And how does your nonprofit benefit from making it a priority?<\/strong> Let\u2019s take a closer look at how to develop responsible policies and how they can positively impact your nonprofit.<\/p>\n<h3>Understanding AI\u2019s Risks and Concerns<\/h3>\n<p>First, some context. What risks and concerns does responsible AI usage address? These are some of the most commonly cited risks:<\/p>\n<ul><big><\/p>\n<li><strong>Data privacy and security<\/strong>, relating to how end users, software vendors, and third-party data suppliers gather and use data to train AI algorithms<\/li>\n<li><strong>Perpetuated biases and discrimination<\/strong> via feedback loops that produce generalized, stereotyped, or simply inaccurate predictions and responses about people<\/li>\n<li><strong>Unintended consequences<\/strong> of blindly using AI outputs without human oversight and judgment, like sharing incorrect, misleading, or harmful messages<\/li>\n<p><\/big><\/ul>\n<p>With a rapidly changing regulatory landscape, keeping up with requirements and best practices can itself become a challenge. To learn more about these risks and the ethical frontiers of AI, explore the <a href=\"https:\/\/www.donorsearch.net\/resources\/responsible-ai\/\" rel=\"noopener\" target=\"_blank\">DonorSearch guide to responsible AI usage<\/a>.<\/p>\n<h3>How to Start Implementing Responsible AI Practices<\/h3>\n<p>You\u2019ll need a solid baseline understanding of AI and an operating data management system to develop responsible use policies for your nonprofit and <a href=\"https:\/\/www.globalgiving.org\/learn\/sustainable-fundraising-strategy\/?rf=learn_tips_responsible_AI\" rel=\"noopener\" target=\"_blank\">chart out your organization\u2019s future<\/a>. But how? Use these tips to get started:<\/p>\n<ol><big><\/p>\n<li><strong>Develop an initial set of concrete policies.<\/strong> You can refine them over time, but you need to start somewhere. What are the specific tools you use? Who will have access to them? How will you audit the quality of their outputs? How will you keep your underlying data clean, accurate, and helpful?<\/li>\n<li><strong>Thoroughly vet all AI vendors.<\/strong> Your policies should also detail how you\u2019ll choose vendors for AI software and third-party data suppliers (like prospect research databases). Establish a clear set of criteria about vendors\u2019 security protocols, certifications, testimonials, data provenance, and more to use when searching for new tools.<\/li>\n<li><strong>Train your staff and board.<\/strong> Everyone on your team who will directly use AI technology needs a thorough understanding of how to use it correctly per your policies. But even those who won\u2019t use it still need to be familiar with your tools, what you use them for, and your policies so that they can effectively speak about it with stakeholders.<\/li>\n<li><strong>Inform donors and collect consent.<\/strong> This will likely be the biggest donor-facing change, and it\u2019s also among the most important. Notify donors that you\u2019ll be using the data you collect from your interactions (names, addresses, donation history, etc.) to train an AI algorithm that will help you improve your operations. Use a blanket announcement, an opt-out period for existing donors, and a new disclosure and opt-out checkbox on your online forms. You will need a place to store the data needed to train your model and keep track of consent.<\/li>\n<li><strong>Create (and stick to) a model and <a href=\"https:\/\/npoinfo.com\/nonprofit-data-hygiene\/\" rel=\"noopener\" target=\"_blank\">data hygiene routine<\/a>.<\/strong> The quality of your data directly impacts the usefulness, accuracy, and ethical standing of your AI tech\u2019s outputs. Develop a routine for auditing and cleaning up your database, establish clear entry protocols (like for dates), and ensure that any data vendors have robust hygiene practices, too. Model behavior can easily drift over time, and it\u2019s important to have a plan that ensures your model will continue to provide the results you\u2019re looking for.<\/li>\n<p><\/big><\/ol>\n<h3>How Responsible AI Use Policies Help Nonprofits: 4 Key Benefits<\/h3>\n<p>What are the benefits that your nonprofit will see after successfully implementing these responsible use best practices and establishing concrete policies?<\/p>\n<ul><big><\/p>\n<li><strong>Your policies will demonstrate respect and responsibility.<\/strong> Showing the new steps you\u2019re taking to use your AI tech positions your organization as active and responsible. Be upfront about your new tools and actively collect consent to show respect and appreciation for donors\u2019 involvement in your work.<\/li>\n<li><strong>You\u2019ll protect your organization and your community.<\/strong> Creating guardrails in your policies protects your organization from legal and reputational harm. It also protects your community from data security concerns and the potential negative impacts of using unsupervised AI outputs.<\/li>\n<li><strong>Policies will show that you\u2019re tech-savvy and adaptable.<\/strong> Show that your organization is at the forefront of innovation. This can increase trust and overall excitement among your community to see the increased impact your approach will generate.<\/li>\n<li><strong>Responsible use sets you up for long-term success.<\/strong> For nonprofits, <a href=\"https:\/\/www.donorsearch.net\/resources\/fundraising-intelligence\/\" rel=\"noopener\" target=\"_blank\">AI has a lot of potential<\/a>\u2014improved fundraising, streamlined logistics, smarter communication, and more. By approaching AI use responsibly, you can ensure that your use of AI stays focused on the right problems for your organization. Be prepared to grow and adapt alongside both the technology and its regulations.<\/li>\n<p><\/big><\/ul>\n<p>Responsible and transparent use of AI will help you foster an engaged base of support that\u2019s confident in your organization\u2019s abilities. These benefits can strengthen your overall image and reputation with donors, making it easier to <a href=\"https:\/\/www.globalgiving.org\/learn\/corporate-nonprofit-partnership\/?rf=learn_tips_responsible_AI\" rel=\"noopener\" target=\"_blank\">forge new connections<\/a>, reach new donors, and <a href=\"https:\/\/www.globalgiving.org\/learn\/questions-to-ask-before-writing-grant-proposal\/?rf=learn_tips_responsible_AI\" rel=\"noopener\" target=\"_blank\">secure grant funding<\/a>.<\/p>\n<p>If you\u2019re ready to unlock your organization\u2019s potential with new AI tools, you\u2019ll need to build a stable foundation. From this investment of your time and resources, you can see significant returns, all helping you push your mission further than ever.<\/p>\n<div class=\"grid-0 grid-lg-12\"><section class=\"layout_center box_verticalPadded2\">\n   <div class=\"grid-lg-padder box_horizontalPadded3 box_verticalPadded2 layout_center\">\n      <div class=\"layout_centerVertical\">\n         <form action=\"https:\/\/globalgiving.us1.list-manage.com\/subscribe\/post?u=3cd22f53c66be5c139fe0dc7a&amp;id=0e1590558d&SOURCE=learn_post_bottom\" method=\"post\" class=\"grid-parent layout_center\" target=\"_blank\">\n            <p class=\"grid-12 text_7n\">Want more tips like this? Subscribe to get the best content from the Learn Library once a month.<\/p>\n            <input type=\"email\" name=\"EMAIL\" class=\"grid-8 grid-md-5 input_text col_ggPrimary5VeryLight\" maxlength=\"200\" placeholder=\"you@nonprofit.org\" required\/>\n            <button type=\"submit\" class=\"btn btn_primary2 btn_simple\">Subscribe<\/button>\n         <\/form>\n      <\/div>\n   <\/div>\n<\/section><\/div>\n<p><\/br><\/p>\n<p><small>Note: This is for informational purposes only and is not intended to provide, and should not be relied on, for legal advice. We recommend consulting with a lawyer and referencing local law to determine how to properly protect your organization.<\/small><\/p>\n<small class=\"js-learnProjCaption layout_center box_topPaddedHalf text_fontSizeSmallest\"><span class=\"text_4i js-getProjTitle\">Featured Photo: Prepare Bulgarian Kids for the Jobs of the Future<\/span> by <a href=\"https:\/\/www.globalgiving.org\/donate\/60085\/telerik-academy-foundation\/?rf=learn_tips_responsible_AI\" class=\"js-getOrg link_subtle text_underline text_4n col_defaultText\" target=\"_blank\">Telerik Academy Foundation<\/a><\/small>\n","protected":false},"excerpt":{"rendered":"<p>The responsible use of artificial intelligence has been a concern across the nonprofit sector for a while now. This tech isn\u2019t going anywhere\u2014it\u2019s on every organization to use it responsibly. Leaders in the space have already worked to develop ethical frameworks that help to define responsible use for nonprofits clearly. The Responsible AI Framework from [&hellip;]<\/p>\n","protected":false},"author":242,"featured_media":227937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76],"tags":[18],"coauthors":[10994],"class_list":["post-227899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-nonprofit-managment"],"acf":[],"cp_meta_data":{"_last_editor_used_jetpack":["classic-editor"],"_edit_lock":["1706193167:206"],"_edit_last":["206"],"_thumbnail_id":["227937"],"intro":["Artificial intelligence (AI) is here to stay. The technology presents as much benefit to nonprofits as it does risk. 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