Faced with a fundraising challenge, the Olalo of Hope – Kenya<\/a> team turned to GlobalGiving’s Peer Learning Network<\/a>. They watched the network’s webinar, “Using Social Media on a Budget.” They took the advice in the webinar and took action on social media to try to save the child’s life.<\/p>\n The team created a social media campaign to fundraise for the medical fees of a young girl in their Urgent Medical Care Program. They explained how they kept the webinar advice in mind, \u201cWe focused on several aspects discussed on the webinar: use of photos, storytelling, a clear narrative of a particular situation where funds were needed, a call-to-action, having a deadline with emphasis on the urgency of the situation, and sending regular progress reports as we were updated on the situation from Kenya. We also sent a thank you immediately as each new donation was acknowledged by Facebook.\u201d<\/p>\n The campaign was a huge success! \u201cBy the time it all ended, we had raised almost three times the original amount requested. Every penny was needed and used for this situation. Our organization picked up many new followers, new donors, and a very heartfelt gratitude for everyone who answered the call for this child,\u201d shared the team.<\/p>\n The team is committed to learning how to get the most out of social media spending their budget. Next up for them is Twitter. \u201cWe already engage in social media, but through this peer-to-peer session, we learned how to use it more effectively to increase donations, new followers, and likes to our organization … and it works!\u201d shared the team.<\/p>\n Donors are not the only ones impressed by the team\u2019s work. Michael Rothwell, who visited Olalo as a member of\u00a0GlobalGiving\u2019s Field Program<\/a>, had this to say after visiting:<\/p>\n “They stressed their desire to be completely community-led\u2014ensuring all their programs arise from a need communicated to them from their community.\u00a0Olalo of Hope’s dedicated team is doing fantastic work in supporting their local Oyugis community.\u201d<\/p><\/blockquote>\n \u25ca Donate to Olalo of Hope – Kenya \u25ca<\/a><\/p>\n <\/p>\n Is your organization using social media to gain supporters without spending money? Start your Listen, Act, Learn. Repeat.<\/em> journey today by listening to GlobalGiving\u2019s webinar “Fundraising on Facebook 101.”<\/a> If you are already part of GlobalGiving, go to GG Rewards<\/a> to earn points for sharing what you’ve learned.<\/p>\nACT<\/h5>\n
LEARN<\/h5>\n
REPEAT<\/h5>\n
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