{"id":12717,"date":"2017-05-01T17:14:20","date_gmt":"2017-05-01T22:14:20","guid":{"rendered":"http:\/\/www.globalgiving.org\/learn\/?p=12717"},"modified":"2018-10-23T17:21:59","modified_gmt":"2018-10-23T22:21:59","slug":"6-consejos-esenciales-para-escribir-una-gran-historia-de-tu-organizacion","status":"publish","type":"post","link":"https:\/\/www.globalgiving.org\/learn\/6-consejos-esenciales-para-escribir-una-gran-historia-de-tu-organizacion\/","title":{"rendered":"6 Consejos Esenciales Para Escribir Una Gran Historia De Tu Organizaci\u00f3n"},"content":{"rendered":"<p align=\"center\"><a href=\"https:\/\/www.globalgiving.org\/learn\/listicle\/writing-tips-for-nonprofits\/\" rel=\"noopener\" target=\"_blank\">Read in English.<\/a><\/p>\n<ul>\n<h4>1. Engancha a tu lector de inmediato.<\/h4>\n<p>Las primeras oraciones de la entrada de tu blog o art\u00edculo llaman la atenci\u00f3n, son de importancia cr\u00edtica. \u201cUn l\u00edder eficaz hace una promesa al lector o al espectador: \u201cTengo algo importante, algo interesante que contarle\u201d, explica el <a href=\"https:\/\/www.poynter.org\/news\/power-leads\" rel=\"noopener\" target=\"_blank\">Instituto Poynter<\/a>. \u00bfNecesitas inspiraci\u00f3n? <a href=\"https:\/\/www.poynter.org\/news\/gallery-asne-award-winning-leads\" rel=\"noopener\" target=\"_blank\">Explora la galer\u00eda en l\u00ednea de Poynter de l\u00edderes galardonados<\/a>.<\/p>\n<h4>2. Hazlo personal.<\/h4>\n<p>Tu historia ser\u00e1 m\u00e1s fuerte si puede incluir an\u00e9cdotas de primera mano de tu propia experiencia o de la experiencia de otra persona. Para presentar a los lectores las necesidades de los ni\u00f1os refugiados, la organizaci\u00f3n  Pomoc comparti\u00f3 <a href=\"https:\/\/www.globalgiving.org\/projects\/lets-help-syrian-refugee-children-in-serbia\/reports\/?subid=67162\/?rf=learn\" rel=\"noopener\" target=\"_blank\">esta historia sobre Abdul<\/a>, un ni\u00f1o de 10 a\u00f1os que camin\u00f3 2.500 kil\u00f3metros para huir de la guerra en Siria y encontrar seguridad.<\/p>\n<h4>3. S\u00e9 espec\u00edfico.<\/h4>\n<p>Agrega detalles para dibujar en tu lector e ilustrar los puntos clave. Mira c\u00f3mo Mercy Corps abord\u00f3 el complejo tema del matrimonio infantil a trav\u00e9s de los ojos de Dahara, la ni\u00f1a de 14 a\u00f1os de Nigeria que particip\u00f3 en el programa \u201cespacio seguro\u201d de Mercy Corp, que brinda un lugar para que las ni\u00f1as adquieran habilidades laborales, lean y escriban, y se capaciten en higiene y nutrici\u00f3n.  Al final de la historia, los lectores saben c\u00f3mo Dahara prepara las nueces caramelizadas que vende para ganarse la vida y c\u00f3mo huelen las golosinas mientras cocina. Saben que ella es elocuente y emprendedora. <a href=\"https:\/\/www.globalgiving.org\/projects\/help-mercy-corps-turn-crisis-into-opportunity\/reports\/?subid=81221\" rel=\"noopener\" target=\"_blank\">Estos detalles generan empat\u00eda<\/a>.<\/p>\n<h4>4. Utiliza fuentes confiables para respaldar tus argumentos.<\/h4>\n<p>Incluye referencias a fuentes confiables si tu art\u00edculo pretende ser persuasivo. Las fuentes pueden ser personas que entrevistas, informes, noticias o libros, por ejemplo. Para art\u00edculos cortos y publicaciones de blog, tres o m\u00e1s fuentes deber\u00edan ser suficientes. <a href=\"https:\/\/www.globalgiving.org\/projects\/adopt-a-wildlife-acre\/reports\/?subid=50988\" rel=\"noopener\" target=\"_blank\">Mira c\u00f3mo Keith Dillon, de la Federaci\u00f3n Nacional de Vida Silvestre (NWF), entreteje entrevistas con un ranchero de quinta generaci\u00f3n y miembros del personal de la NWF para crear esta historia sobre el programa \u201cAdopta a la fauna de NWF<\/a>.\u201d<\/p>\n<h4>5. Mantenlo claro y conciso.<\/h4>\n<p>Cerca de 500-800 palabras es una longitud \u00f3ptima que no cansar\u00e1 a tu lector. Algunas historias, por supuesto, demandan m\u00e1s espacio porque los temas que contiene son complejos o especialmente convincentes. En este caso, usa subt\u00edtulos como encabezados para lectores. Esto ayudar\u00e1 a dividir la copia y enfatizar los puntos importantes. <a href=\"https:\/\/medium.com\/globalgoodness\/tea-for-refugees-aa1727b5e41b\" rel=\"noopener\" target=\"_blank\">Aqu\u00ed hay un ejemplo de una historia narrativa m\u00e1s larga con subt\u00edtulos<\/a>.<\/p>\n<h4>6. Haz equipo con un editor.<\/h4>\n<p>\u00a1Incluso los mejores escritores los necesitan!\n<\/ul>\n<p><div class=\"grid-0 grid-lg-12\"><section class=\"layout_center box_verticalPadded2\">\n   <div class=\"grid-lg-padder box_horizontalPadded3 box_verticalPadded2 layout_center\">\n      <div class=\"layout_centerVertical\">\n         <form action=\"https:\/\/globalgiving.us1.list-manage.com\/subscribe\/post?u=3cd22f53c66be5c139fe0dc7a&amp;id=0e1590558d&SOURCE=learn_post_bottom\" method=\"post\" class=\"grid-parent layout_center\" target=\"_blank\">\n            <p class=\"grid-12 text_7n\">Want more tips like this? Subscribe to get the best content from the Learn Library once a month.<\/p>\n            <input type=\"email\" name=\"EMAIL\" class=\"grid-8 grid-md-5 input_text col_ggPrimary5VeryLight\" maxlength=\"200\" placeholder=\"you@nonprofit.org\" required\/>\n            <button type=\"submit\" class=\"btn btn_primary2 btn_simple\">Subscribe<\/button>\n         <\/form>\n      <\/div>\n   <\/div>\n<\/section><\/div><br \/>\n<small class=\"js-learnProjCaption layout_center box_topPaddedHalf text_fontSizeSmallest\"><span class=\"text_4i js-getProjTitle\">Featured Photo: Help Mercy Corps Turn Crisis Into Opportunity<\/span> by <a href=\"https:\/\/www.globalgiving.org\/donate\/508\/mercy-corps\/?rf=learn\" class=\"js-getOrg link_subtle text_underline text_4n col_defaultText\" target=\"_blank\">Mercy Corps<\/a><\/small><br \/>\n<script src=\"\/\/static.leadpages.net\/leadboxes\/current\/embed.js\" async defer><\/script> <script>window.addEventListener('LPLeadboxesReady',function(){LPLeadboxes.setExitIntent('1449cf373f72a2:122207149746dc',\n\t\t{dontShowFor:'5555d'}\n\t\t);});<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aqu\u00ed hay seis consejos esenciales de redacci\u00f3n para organizaciones sin fines de lucro, junto con ejemplos de otros narradores de historias para ayudarte a tener \u00e9xito.<\/p>\n","protected":false},"author":4,"featured_media":7247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76],"tags":[22],"coauthors":[961],"class_list":["post-12717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-marketing"],"acf":[],"cp_meta_data":{"_edit_lock":["1718202286:225"],"_edit_last":["4"],"_thumbnail_id":["7247"],"_yoast_wpseo_focuskw":["Consejos historias"],"_yoast_wpseo_title":["6 Consejos Esenciales Para Escribir Una Gran Historia De Tu Organizaci\u00f3n"],"_yoast_wpseo_metadesc":["Aqu\u00ed hay seis consejos esenciales de redacci\u00f3n para organizaciones sin fines de lucro, junto con ejemplos de otros narradores de historias para ayudarte a tener \u00e9xito."],"_yoast_wpseo_linkdex":["71"],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_focuskeywords":["[]"],"_yoast_wpseo_keywordsynonyms":["[\"\"]"],"intro":["Pueden trascender las fronteras, conectar a las personas con tu causa y comenzar el cambio. Las historias son poderosas. Pero escribir de una manera que mueva a otros a la acci\u00f3n puede ser dif\u00edcil. Aqu\u00ed hay seis consejos esenciales de redacci\u00f3n para organizaciones sin fines de lucro, junto con ejemplos de otros narradores de historias para ayudarte a tener \u00e9xito:\r\n<hr>\r\n&nbsp;"],"_intro":["field_581c8d225094f"],"audience":["a:1:{i:0;s:9:\"Nonprofit\";}"],"_audience":["field_59cbfbe631a0c"],"main_featured_post":["no"],"_main_featured_post":["field_5bace81ab977c"],"nonprofits_featured_post":["no"],"_nonprofits_featured_post":["field_59de55755aeb1"],"companies_featured_post":["no"],"_companies_featured_post":["field_59de561bd6d34"],"donors_featured_post":["no"],"_donors_featured_post":["field_59de5661cb9a2"],"spanish_content":["yes"],"_spanish_content":["field_5bbf98a698710"],"post_bottom_cta_url":[""],"_post_bottom_cta_url":["field_581cef001838d"],"post_bottom_cta_anchor_text":[""],"_post_bottom_cta_anchor_text":["field_581cef38e7e5e"],"staff_favorite":["no"],"_staff_favorite":["field_59cbfe0342f46"],"ranking_label":[""],"_ranking_label":["field_59c1391139d75"],"second_author_image":[""],"_second_author_image":["field_59c5533f5c82a"],"third_author_image":[""],"_third_author_image":["field_59c553de5c831"],"_yoast_wpseo_primary_category":["76"],"hreflang-en_US":["https:\/\/www.globalgiving.org\/learn\/listicle\/writing-tips-for-nonprofits\/"],"hreflang-es":["https:\/\/www.globalgiving.org\/learn\/consejos-para-escribir-historias\/"],"_last_editor_used_jetpack":["classic-editor"]},"yoast_head":"<!-- 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