A few weeks ago, an organization contacted me in a panic. Their fundraising event didn\u2019t raise what they\u2019d hoped, and they had an additional $20,000 to get in the door before the end of the year. That was in addition to securing the regular year-end appeal fundraising from their current donor base\u2014a donor base that truly was a bit tired and uninspired. <\/p>\n
Faced with a deficit that could only be made up for by asking current donors for additional gifts or smartly stewarding new contacts from the event, the executive director felt it was time to engage her board of director. She had to get the board deeply involved in year-end outreach and recognized how critical it was since she, herself, was going to be out of the country overseeing a program for a few weeks during the peak of year-end fundraising season. <\/p>\n
When you have a small team and a busy executive director, it\u2019s critical to craft simple tools to get board members involved in fundraising efforts. <\/p>\n
When situations happen like the one above, your board of directors can play a very specific and timely role in ensuring that your nonprofit\u2019s fundraising goals are met. Still not convinced? I\u2019ve seen organizations raise 25-20% more at the end of the year by strategically enlisting board members. Below is basic plan and messaging to inspire your board members to become fearless fundraisers. Challenge yourself and put it in place for your next board meeting using these board year-end fundraising tips!<\/p>\n