Road Safety is critical issue with more than 1 reported fatality every single minute in India. Thus there are many dimensions to the problem. Unfortunately India does not have as many running initiatives or organizations and we too, are not huge to address all issues. We thus have focused only on behavioral aspect of driving training, which nobody is currently into and we believe, this is the most critical area which if addressed properly has the potential to significantly bring down casualties. We thus have designed initiative around RSDAS – which is Road Safety Driver Accreditation System – which actually trains drivers on why to drive safely, rather than how to drive, which is self-learned or taught in driving schools. We train drivers on behavioral aspects of safe driving, importance of customer etiquette, women & passenger safety and believe if drivers are incentivized to drive safely, they will learn it, take it seriously and behavioral intervention will have long lasting safe impact also leading to their betterment of personality, family life and personal health & hygiene.