This is a fundraiser to raise money for worthy causes.
Here's some more information about it:
A central part to American Pressed Bakery's philosophy is a commitment to global causes. We donated 100% of our sales at Porricelli's ($315) for the week of March 13th to GlobalGiving's Japanese Earthquake and Tsunami Relief Fund and are rallying the support of businesses in Greenwich as well as people in the community to match our donation. The situation in Japan is one that needs our immediate support and we hope you will join us in this important cause. Sincerely, Darren, Jimmy, & Erik.
Please support the organizer's efforts by donating to one of the projects below.