This is a fundraiser to raise money for worthy causes.
Here's some more information about it:
I am cycling across Lithuania to raise funds for the charity Rugute, which has been setup to support local children with cancer (http://www.rugute.lt/en/). I am joined on this 'adventure' by colleagues from Barclays in the UK and Lithuania. Rugute provides invaluable physical and emotional support to vulnerable children and their families. The event will take place between 8th & 15th May. Follow me on my travels via my blog http://www.travelblog.org/Bloggers/alanquinlan/
Please support the organizer's efforts by donating to one of the projects below.