Berzin Archives e.V.

Berzin Archives e.V., as a free information provider, is dedicated to the preservation and dissemination of academic teaching and reference material, in written, audio and video formats, produced by Dr. Alexander Berzin to preserve the cultural and religious traditions of Tibetan Buddhism.
Jun 6, 2016

Berzin Archives Trimonthly Report: March through May 2016

Website development team & projects
Website development team & projects

On May 13, 2016, we soft-launched the new, updated version of our website in a reworked content structure. We changed our domain name to studybuddhism.com in order to develop better Google rankings to make our materials accessible to a wider audience, while maintaining the old website, renamed studybuddhism.com/web. The renaming process included a change of DNS provider and server hosting. The website is now fully open for indexing by Google. As a start, the new website contains 630 articles and 470 audios in English and 230 articles in each of its initial five foreign language sections – Spanish, Portuguese, German, Russian and Indonesian. 

In addition, we have:

  • Implemented a redirect strategy to move traffic and materials from the previous version of the website (berzinarchives.com) to the new website
  • Implemented basic Search Engine Optimization (SEO) recommendations in order to pass the Google requirements to be recognized as a new domain
  • Developed a content strategy for multiple internet channels (Facebook, Youtube, Pinterest, Twitter) in order to deliver our content to a wider audience around the world
  • Developed and approved an animation video in order to attract users from Youtube and Facebook
  • Filmed three interviews with renowned teachers in order to fill in content gaps and develop media rich content.

This is only the beginning of this next phase of our project. With your continuing support, we will continue to adapt to the ever-changing internet landscape so as to make available to the world the wisdom of Tibet.

Links:

Mar 10, 2016

Berzin Archives Trimonthly Report: December 2015 through February 2016

Website development team at work
Website development team at work

During the last three months, we have nearly completed the final steps needed for launching online our new updated website:

  • We have completed preparation of the English content for this first launch, reworking many of the articles from the old website and adding new articles
  • Prepared the content for the first five non-English language sections for the new website – Spanish, German, Russian, Portuguese and Indonesian
  • Optimized our content management system to generate and edit the pages of the non-English language sections
  • Finished production of a series of short educational videos for our YouTube channel
  • Continued production of an animated educational video
  • Developed and tested a strategy for search engine optimization for the new site
  • Defined the key performance indicators (KPI) and measurement system for evaluating the entire project.

We are presently in the midst of the final testing of the new site. Once this is completed, we will launch the site online for the public. With your continuing support, the new website will further our goal of making the wisdom of Tibetan available to all.

Links:

Jan 4, 2016

Berzin Archives Trimonthly Report" September through November 2015

Website development team at work
Website development team at work

These last three months, we’ve been making great strides in preparing our new updated website: Here’s a brief list of what we’ve accomplished:

  • We have interviewed multiple users in order to clarify the requirements for the new website
  • Finalized the information architecture of the site
  • Continued optimizing our content management system for generating and editing the pages on the site
  • Conducted a keyword analysis with our search engine optimization consulting agency, Orainti, to optimize renaming the articles for the new website
  • Filmed several short videos with introductory material for our Youtube channel
  • Started work on our first animated video with the Munich animation studio Kurz Gesagt
  • Prepared a content distribution model for the various digital channels on which our materials will appear
  • Worked on a promotional strategy with an advertising agency provided by Global Giving.

Thank you for your continuing support. With your help, we will make the wisdom of Tibet even more easily available through our new site.

Links:

 
   

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