Sep 10, 2019

Digital literacy helps budding entrepreneurs!

Dear Friends,

We are so glad to bring to you the success of our digital literacy project for underprivileged and marginalized women and girls.

IDEA runs a skilling courses in both urban and rural areas in Pune. Underprivileged women are trained in Tailoring and Beauty care. They also benefit from Entrepreneurial Development Programme to inspire them to start their own businesses.

One important component of entrepreneurship is effective marketing and in today’s world  -  digital marketing can really help small businesses in getting access to new markets.

So along with skilling, we also train women in digital literacy as it is an important skill for any budding entreprenuer today. In 2018-19, we made more than 500 girls and  women digitally literate and in this year, more than 300 girls and young women have successfully completed digital literacy training so far. 

Bearing in mind that many of these women have not completed schoolingh or have studied in vernacular medium, our instructors start with the very basic lessons in computers, slowly advancing to difficult concepts and then to internet.

The women are taught how to operate MS Word, Excel and Paint. They learn to email and surf the internet for information. They are then taught online form filling, online payments, social media and digital marketing.

The women get ample hands on practice during which our instructors are present to guide them and solve their doubts. This helps increase their confidence and soon they learn to operate computers, smart phones and tablets independently. It is quite satisfying to see our students filling out college application forms and paying bills online.

To address their safety in the virtual world, we get help from various IT experts the city who volunteer their time and expertize by conducting cyber security sessions where the experts share tips to safeguard one’s identity and accounts in the cyber world. Over 400 women have received cyber security training in the past 2 years.

Many women today are leveraging social media to market their hand made products. This is making them more and more self-reliant. Digital and financial literacy is helping them bridge the gap between dreams and reality!

Friends, please donate to this project so that many more women and girls can become digitally literate!


Aug 5, 2019


Dear friends,

Greetings from IDEA!

To live life to the fullest, one needs to be physically and mentally healthy and free from all diseases. Good health is as much about a well-functioning body as it is about cleanliness of one’s surroundings. It is only when we keep our surrounding environment clean and exercise daily we can achieve good health. To drive home this message children from our community based study centres participated in Cleanliness awareness rallies and enjoyed Yoga sessions recently.

IDEA study centres ensure holistic development of underprivileged children through various activities. Our aim is to provide all-round development of children so that they possess necessary life skills and good values which can hold them in good stead in the future.

At our study centres, children are taught the importance of keeping the environment clean in order to maintain health and hygiene of surroundings. They are taught the importance of saving water, refusing use of plastics and planting trees. It is important that other members of their communities also are made aware of these lessons hence we organized rallies in various parts of the city. All children participated enthusiastically. Some made colourful posters with messages like “Keep your surroundings clean”, “Save trees, plant trees” and “Segregate wet and dry waste”.  

Some little children gave their rally a pilgrimage look, dressing up as pilgrims and carrying holy tulsi plants on their heads. In this way the children learnt that it is important to educate others in the society on benefits of cleanliness and importance of environment so that the whole society can contribute to the cause.

IDEA also conducted Yoga sessions to promote the importance of exercise. The yoga experts demonstrated many yoga poses especially for children. They learnt about how regular Yoga practise can keep them in good health, both mentally and physically. The children not only enjoyed doing the various Yogasanas (yoga exercises) but also found them very useful.

Friends, thank you so much! It is with your generous support that we are able to carry out these activities. Please continue contributing to this project.


Jul 2, 2019


School Kit _distribution
School Kit _distribution

Dear Friends, 

We are pleased to share a success story- a story of a school this time.

A Story from the field

Government Upper Primary School in Thottuvathala ( GUPS- Thottuvathala) is located in  Alleppy district in Kerala. When we first visited the school soon after the flood , the school was in a pathetic condition. Other than three classrooms which are located at a high area , all classrooms were still under water . All the study material , benches & desks, library books, equipment in office room , water storage & drinking water facilities were completely damaged . The school had to work from scratch to make it look like a’ school’.

Firstly we have provided all the basic requirement to resume teaching- learning .  As the drinking water facilities in the school was completely damaged, the local authority ( Panchayat ) was supplying water twice a week in a boat.  The school was storing water this water for drinking and cooking mid-day meals for children in whatever vessels available . Soon a few children were affected due to un safe and unhygienic drinking water . Fortunately the school’s Head Mistress ( HM ) and the teachers are very active and they had full support of  the School Management Committee ( SMC).

The HM after many meetings with the SMC, requested IDEA for the best solution to end their drinking water problem. The SMC came forward with cleaning the existing water tank which was filled with mud and supervising the plumbing work .The masonry work and labour work was done by some of the SMC members.  Due to the effort of the HM and the SMC, Eureka Forbes donated a water purifier . The local authorities also came to know the efforts of the SMC and the School and came forward to support the school with digital class room. 

After restoring water facilities and all the required teaching-learning material, then came the need to support some extremely poor families with some a livelihood option. Again the HM and the SMC conducted many rounds of meetings to identify eligible families and worked with them to prepare a plan which is best suited- for some it was goat rearing , fish farming or poultry depending upon their past experience .

IDEA raised some funds for family assistance . In the first stage 20 most needy families were identified for giving goats . The SMC & the HM contacted the veterinary department for  free medical care and insurance for the goats. They too readily agreed . The Sub collector of the district  appreciated  all the efforts of the HM, teachers & the SMC at the time of  goat distribution event .

An update on the work with other schools

Schools have reopened after summer vacation in this month . Many schools have requested us to support poor children for their educational expenses . We have selected 100 students already and supplied school bag, note books, geometry box, umbrella and water bottle .

The work still continues …..with more family assistance for livelihood and sponsorship support for children.  

Thanks a lot for your support so far and we look forward for more support to reach out to many more needy children and families  .

Community Meeting
Community Meeting
Parents cleaning water tank in school
Parents cleaning water tank in school
Goats_as Family assistance
Goats_as Family assistance
WARNING: Javascript is currently disabled or is not available in your browser. GlobalGiving makes extensive use of Javascript and will not function properly with Javascript disabled. Please enable Javascript and refresh this page.