Sep 15, 2020

Final report - Spread anti-FGM messages in Mali

Assetou Toure spoke on the COVID-FGM radio show
Assetou Toure spoke on the COVID-FGM radio show

Women and Girls Mali, Project #42337

Spread anti-FGM messages through the media in Mali

By Healthy Tomorrow, Inc.

4th and Final report, September 14, 2020

 

Radio show about COVID and FGM produced and aired

By Susan McLucas, project leader and president of Healthy Tomorrow

When we increased our goal from $7,365 to $7,605, we planned to make 2 more contracts with radio stations at $120 each to play our songs.  Then COVID hit and we decided it was more important to make a show about COVID and FGM than to play our anti-FGM songs more times on the radio, so we produced a show and put it on 2 radio stations 4 times each.  We went over our goal and used our own money to make up the difference.

The show we produced featured two of our activists speaking with a host of Radio Guintan (The Voice of Women) for half an hour about the connection between FGM and COVID-19.  The main idea is that FGM weakens girls and, to fight off COVID, people have to be strong.  The discussion reviewed recommendations about social distancing and cleanliness for the prevention of COVID and went over all the arguments we usually bring against FGM, the trauma, the terrible health and psychological consequences and the message it gives that girls and women aren't valued.  

The show was first aired on Radio Guintan on May 8 and then rebroadcast on May 16, 23 and May 30.  It was also broadcast on Radio RFM on June 5, 6, 11 and 12.

All in all, with this project, we have put on TV the trailer to "In the Name of Your Daughter" 5 times, and a video of legislators speaking out against FGM 3 times, aired our music videos against FGM 10 times, put our songs on the radio at least 72 times and put up 3 billboards. 

We confidently expect that this is bringing more people over to our point of view, that girls do not deserve to be mutilated and that no good purpose is served by doing so.

We thank all those who made this possible and vow to continue to raise concerns about FGM, until it is no longer practiced in Mali.

 

Financial Report:

We received $$7,667 and spent more to accomplish all we had promised, plus our new COVID-FGM radio show

Airing 10 music videos on Malian TV at $90/showing………………………………...$900

Airing the trailer to “In the Name of Your Daughter" 5 times at $365 each……….$1,825

Making contracts with 3 radio stations to play anti-FGM songs 24 times ($5/song).$360

Producing a radio show about COVID and FGM at Guintan Radio                         $110

Broadcasting the COVID-FGM show on Guintan and Radio RFM, $305 each         $610

Airing a video of legislators speaking out against FGM, 15-min version, 2 times...$1,600

Airing a video of legislators speaking out against FGM, 30-min version…………..$1,600 

3 anti-FGM billboards at $360 each (terrorized girl drawing, which we made)…..…1.080

Total……………………………………………………………………………………….$8,085

 

You can see the music videos and the bill board on our website StopExcision.net.

You can see the trailer to the film at: https://www.youtube.com/watch?v=xt3XdU0Fddo. (We are showing a French version of the trailer, that we made.) We want to show this trailer about progress in Tanzania to inspire Malians about what is possible, once a law against FGM is in place. The Malian government is taking its time about enacting a law and is one of the last countries that practice FGM not to have a law.

You can buy a CD of the album “Stop Excision” which we produced in 2000 and which is still played regularly on Malian radio stations. Send a request to SusanBMcL@gmail.com or buy it on the website StopExcision.net. You can hear many of songs on it by watching the music videos on the website.

The new COVID-FGM radio show was produced at Radio Guintan and broadcast there 4 times and then broadcast on Radio RFM 4 times.

The videos of the legislators speaking against FGM were made last year, when members of the National Assembly, who are on our side, did speaking tours to convince their constituents to stop cutting their daughters. These are well-known, respected members of the Assembly and we confident that sharing their words with a TV audience of 4 million Malians has helped push the discussion in our direction.

We are sure that putting these messages out on the airwaves and into the public spaces has helped change minds against FGM in Mali.

celebrating decision to stop FGM in music video
celebrating decision to stop FGM in music video
cover of Stop Excision, that we played on radio
cover of Stop Excision, that we played on radio

Links:

May 26, 2020

Radio show about COVID and FGM produced and aired

Assetou Toure was one of the two speakers.
Assetou Toure was one of the two speakers.

With our extra money for radio in the struggle against female genital mutilation, of FGM, we produced a program in which two of our activists spoke with a host of Radio Guintan (The Voice of Women) for half an hour about the connection between FGM and COVID-19.  The main idea is that FGM weakens girls and, to fight off COVID, people have to be strong. 

The discussion reviewed recommendations about social distancing and cleanliness for the prevention of COVID and went over all the arguments we usually bring against FGM, the trauma, the terrible health and psychological consequences and the message it gives that girls and women aren't valued.  

The show was first aired on May 8 and then rebroadcast on May 16 and 23 and will be aired again on May 30.

So far with this project, we have put messages and programs on TV, aired our music videos against FGM, put our songs on the radio and put up billboards.  We confidently expect that this is bringing more people over to our point of view, that girls do not deserve to be mutilated and that no good purpose is served by doing so.

We thank all those who made this possible and vow to continue to raise concerns about FGM, until it is no longer practiced in Mali.

Jan 28, 2020

Spread anti-FGM messages thru the media 2nd report

Adama Yalomba pleading with Malian people to stop
Adama Yalomba pleading with Malian people to stop

We have finished all the things we promised to do in our proposal "Spread anti-FGM messages through the media in Mali."

In our December 8 report we reported that the trailer to "In the Name of Your Daughter" was on TV twice.  Later in December we put in on TV Tropic (RTFM) 3 more times, Dec 14, 21 and 29.  Here is a link to the trailer in English (we show it in French): https://www.youtube.com/watch?v=xt3XdU0Fddo

We made contracts with two more radio stations to play our songs (one more than we promised).  The new stations are Radio FRM Media and Radio Djekafo.  They both played the songs from our album "Stop Excision" at least 24 times.  (They usually play them more often than they are obliged to.)

In December, we put our music videos on Malian TV stations 10 times.  The stations were TV Tropic (4 times), Chaine II (2 times), Enerque TV, Renouveau TV, M7 TV and Houndou TV.   The videos were: We Can Say 'No!', Ca Fait Mal (It Hurts), I Abandon, and Excision.  Millions of people saw these music videos, which you can see on our website StopExcision.net.  The photo shows the very famous Adama Yalomba in our music video "Ca Fait Mal" begging the Malian people to stop hurting their daughters.

We already reported on putting the video of legislators on TV, 7 times.  We expect that this will convince non-committed  legislators to join our cause.

The billboards are all up and were reported on in our first report.

We are quite confident that all this media has spread the message against female genital mutilation far and wide in Mali and that it has contributed to the ending of this harmful practice.

Thanks to all who helped make this possible.

 
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