BPNI works/seeks to enhance breastfeeding rates by ensuring protection, promotion and support towards breastfeeding and Infant and Young Child Feeding (IYCF)
The project will train 2000 breastfeeding counselors over a span of 2 years in India. BPNI's four- day skill training program will be used to empower existing health workers like Accredited Social Health Activitists (ASHAs), Auxiliary Nurses and Midwives (ANMs) and Anganwadi Workers (AWWs) to become counselors (30 counselors/batch with 3 trainers).They will be enabled to help mothers to follow good breastfeeding practices and avoid harmful formula feeding and thus prevent disease and deaths.
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This project is to boost the cause of appropriate infant and young child feeding, of which breastfeeding is a crucial part.Breastfeeding needs protection,promotion & support as it is under threat.Vested corporate interests push breast milk substitutes (processed baby foods) and create disinformation campaigns to mislead mothers and deprive infants of the limitless benefits of breast milk.Infants are dying daily at the altar of greed, and we are fighting tooth and nail to stop this colossal crime
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