COVID-19 has sent home-based women entrepreneurs and women SMEs into an economic downturn, if they were not ecommerce savvy, which most are not. The reality is, if your customer cannot easily buy your item, he or she simply won't. We also have home bakers who get ordered an expensive personalized custom-made cake, then have the order cancelled last minute with no payment.
These women are so talented but need your help. They desperately need training in 1) ecommerce 2) packaging for home delivery (professionally). We are matching these women with mentors, but the basic ecommerce training and funds to make websites is needed.
This is no longer a luxury but a must.
Please do consider helping to train and develop these amazing women.
Jul 20, 2020
Education in the time of covid
By Ammad Siddiqui - Project Coordinator
With universities and schools set to reopen in September, we are fundraising to help education be back on track. We also have been holding virtual supplementary conferences with powerful, inspiring speakers on You Are Not Defined by The Colour of Your Skin."
In Pakistan, it is the young girls who bear the brunt of colorism and it really damages their self-esteem, cripples their motivation and ambition. This was the first such conference in Pakistan's history and was opened by Mrs. Samina Alvi, wife of the President Of Pakistan.
More than 3 million deserving girls, stuck at home during Covid, had access to and some even spoke at this training.
Believe in these girls, support them with their education and donate now.
Jul 18, 2020
Celebrate Women Achievement
By Tara Dawood - Project Leader
With schools closed, there was a newfound trension in girl education. Daughters are historically lesser of a priority to be educated than sons, and when schools are closed or online, already girls are assumed to do the housework and in some cases, are married off, rather than sent back to school..
Yes, many parents and children are stressed because they are home-schooling kids right now, but in parts of Pakistan, there are girls for whom this COVID-10 lockdown, school closing, may be an excuse or the reason, they marry early and never return to school again.
Role models are very key to combat stereotypes and presenting publicly gold models to women top students is a very basic, but powerful way to do this.
When a girl gets an A or tops the class, we want her to know only know she is appreciated and special, but to have a symbol for that. So, we want to gift universities gold medals for these top performing girls, even in online ceremonies.
Help us foster change. Help us transform lives. Donate today. Thank you!