May 24, 2018

University students make road safety fashionable

Students in road safety outfits walk the runway.
Students in road safety outfits walk the runway.

As the school year draws to a close, AIP Foundation is continuing to expand the range and approaches of our education and awareness programs throughout Vietnam. Read below to learn about some of our major updates from the past few months:

University students make road safety fashionable 
20 April, 2018- Ho Chi Minh City

In a creative new approach to spreading awareness on road safety, AIP Foundation's Safety Delivered program coordinated with the Ho Chi Minh City Traffic Safety Committee to stage a 'Safe Style Fashion Show' for university students and local youth at Ho Chi Minh City University of Technology and Education. The fashion show challenged university students to design outfits that depict common traffic rules and road safety practices for motorcyclists. Even the runway itself was designed as a road.

The fashion show gathered nearly 3,000 participants including Safety Delivered road safety ambassadors, young students from six target program universities in Ho Chi Minh City; UPS volunteers; representatives from the HCMC Traffic Safety Committee, Ministry of Education and Training, as well as National Traffic Safety Committee; and a professional stylist, Hensi Le. The event was live streamed on our campaign Facebook page,receiving over 48,100 views in the first two weeks after the event. In addition to the fashion show, the audience also enjoyed performances by well-known Vietnamese singers and dancers and participated in interactive road safety activities. One of our distracted driving public service announcement videos, which included the slogan "Leave your phone alone, or you could be next!" was also shown at the event to raise awareness of the consequences of mobile phone use while driving. Participants were encouraged to like and share the video posted on our campaign Facebook page; within the first two weeks, over 65,100 youth between the ages of 19 and 25 viewed the video.

The Safety Delivered program has created a model program for peer-to-peer education through its innovative approach to spreading awareness of road safety among youth in Vietnam. Initiatives such as the ‘Safe Style Fashion Show’ come at a critical time for these university students. Of the 927 male and female students surveyed from seven universities in Ho Chi Minh City and Hanoi, 82% travel to and from school on a motorcycle. However, many of these novice drivers lack the necessary understanding of traffic laws and the consequences of unsafe behaviors such as calling, text messaging, and using the Internet while driving. This inexperience translates to dangerous situations on the roads, with motorcycle crashes accounting for 68% of all road crashes in Vietnam.

Read the full press release here.

View more photos from the fashion show here.

 

2,338 helmets donated to school where only 5% of students wear helmets 
16 April, 2018- Hanoi

As part of our Safety Delivered program, 2,338 quality helmets were donated to students at Le Van Tam Primary School in Hanoi, where less than 5% of students were recorded wearing helmets during a pre-implementation survey. The primary school is located in the heart of the city center, which is notorious for its chaotic traffic flow. A teacher training workshop will be held for the school to equip teachers to better be able to educate students on road safety concepts and proper helmet use.

View more photos from the helmet ceremony here.

 

CEO speaks with media on road safety challenges and opportunities within Vietnam 
18 April, 2018- Ho Chi Minh City

CEO Mirjam Sidik discussed challenges and opportunities with road safety in Vietnam as part of a panel discussion and press conference attended by 25 members of the media. Sidik joined representatives from Underwriters Laboratories (UL), a global safety science company, and the College of Transportation Ho Chi Minh City for the panel.

The press conference was organized by UL to announce the unveiling of an update to its annual UL Safety Index. Among the new aspects of the latest UL Safety Index is the incorporation of additional data sets, including road safety. While Vietnam has risen in the global rankings for certain safety criteria, the index found that transport safety within the country requires improvement. Suggestions discussed by the panelists included behavior change education, especially for youth; road infrastructure improvements; and further development and enforcement of road safety codes and laws.

View more photos from the press conference here.

A student follows a helmet-wearing demonstration.
A student follows a helmet-wearing demonstration.
CEO addresses media as part of a road safety panel
CEO addresses media as part of a road safety panel

Links:

Mar 21, 2018

Getting students involved through education and emojis

Students wear their new Safety Delivered helmets.
Students wear their new Safety Delivered helmets.

Thanks to you, our friends and supporters, we have been able to get 2018 off to a great start as we continue our initatives to keep children safe on the roads in Cambodia. Young people are among our most important road safety advocates - and we want to make sure they have the tools to succeed. From extracurricular activities to emojis, we work with students and young people to help create safer roads for the future. Read on to find out more about our achievements over the past few months:

New road safety ambassadors educate 2,253 students through Safety Delivered program 
26 December, 2017- Phnom Penh

Twenty-seven newly trained ambassadors from the Safety Delivered program carried out education and awareness raising activities on road safety and helmet use for 2,253 students from Preak Leap Primary School and Neak Oknha Mohapheakdey Hun Neang Beong Trabeak South Primary School. The road safety ambassadors used extracurricular activities such as interactive games and question and answer to make learning about road safety concepts engaging for the students. Each of the students, as well as 85 teachers, also received a new helmet at the event.

Honored guests included Mr. Chhoun Voun, Deputy Director General of Transport and Permanent Deputy Secretary General of the National Road Safety Committee as well as local government officials, AIP Foundation staff, and the schools' management.

View more photos here.

 

Manulife Cambodia receives award from government for contributions to road safety education 
24 January, 2018- Phnom Penh

More than 300 government officials and representatives from nongovernmental organizations, the private sector, and media attended a ceremony in Phnom Penh awarding Manulife Cambodia’s CEO Mr Robert Elliott with a Certificate of Appreciation. The award was in recognition of Manulife’s commitment to road safety education in Cambodia in 2017.

AIP Foundation and Manulife recently celebrated six years of partnership through the Helmets for Families program. During that time, the program has donated over 4,500 helmets to the most vulnerable road users.

 

Emojis take on sinister role in new campaign addressing distracted driving among youth 
27 February, 2018 – Phnom Penh

A new safety campaign will integrate media- and community-based approaches to address distracted driving among 15 to 29 year olds. The campaign’s slogan is “Leave your phone alone or you could be next!” and features a sinister, evil emoji character as its key visual. It will be broadcast through a public service announcement on national television channels and disseminated through digital channels via an online media campaign. We are leading the initiative as part of The UPS Foundation-supportedSafety Delivered program, and working in close consultation with the Cambodian National Police, the National Road Safety Committee, and representatives from relevant ministries and target universities.

The campaign’s television commercial (TVC) takes the familiar icon of a cute and innocent emoji and turns it into a lethal killer on the road, by featuring a malicious emoji that preys on distracted motorcyclists. Through this innovative reimagining of common road situations into horror movie scenes, the campaign addresses the consequences of unsafe behaviors such as calling, text messaging, and using the Internet. These behaviors cause a driver to become distracted, slow his or her reaction time, and affect his or her ability to make safe driving decisions.

View more photos from the TVC launch event here.

Read the full press release here.

 

Manulife receives a certificate of appreciation.
Manulife receives a certificate of appreciation.
Promotional image from the emoji TV campaign.
Promotional image from the emoji TV campaign.

Links:

Feb 26, 2018

Congratulations to Vietnam on 10 Years of the National Helmet Law!

Students enjoy painting helmet sculptures.
Students enjoy painting helmet sculptures.

Happy New Year! This past December, we marked the tenth anniversary of Vietnam’s landmark mandatory helmet law, requiring all road users to wear a helmet when riding a motorcycle. Over the ten years following passage of the law, AIP Foundation estimates that the country has saved $3.5 billion USD in medical costs, lost output, and pain and suffering as a result of preventing 502,774 head injuries and 15,302 fatalities from increased helmet use. To commemorate this historic legislation, together with FIA Foundation, we jointly published a new report, HEAD FIRST: A case study on Vietnam’s motorcycle helmet campaign. Since then, we have continued to implement effective and efficient strategies for creating safer roads with your support.

2018 is already shaping up to be a very successful year, and we look forward to sharing our exciting progress towards making roads safe for all.

Review Conference on 10 years of Vietnam’s national helmet law 
15 December, 2017- Hanoi

A review of Vietnam’s national helmet law was organized by the National Traffic Safety Committee (NTSC) and AIP Foundation in response to the 10-year anniversary of the passage of the law. The event was a chance for delegates from ministries, departments, and provincial levels across Vietnam to conduct a comprehensive assessment of achievements, lessons learned, and continuing challenges after 10 years of implementing the national helmet law. Particular emphasis was placed on child helmet use and motorcycle helmet quality standards. The meeting also established next steps and objectives for enhancing the effectiveness of the national helmet law in order to continue to reduce fatalities and injuries in Vietnam.

The meeting gathered leaders from provincial Traffic Safety Offices, international organizations, embassies, motorcycle and helmet manufacturers, and media. Among the attendees were Nguyen Van The, Minister of Transport and Standing Vice Chairman of National Traffic Safety Committee; Dr. Khuat Viet Hung, Vice Chairman of the National Traffic Safety Committee; Saul Billingsley, Executive Director of the FIA Foundation; and Greig Craft, President of AIP Foundation.

Read the full press release here.

View more photos from the conference here.

“Fun with Traffic Safety” Day celebrates a decade of Vietnam’s helmet law 
15 December, 2017 – Hanoi, Vietnam

AIP Foundation and FIA Foundation celebrated a “Fun with Traffic Safety” extracurricular day to mark the tenth anniversary of Vietnam’s national helmet law on 15 December. Over 1,000 students, teachers, and staff joined distinguished guests and participants for a day full of extracurricular activities at Tien Phong Primary School, located in a suburb of Hanoi, to commemorate the anniversary of the law. Caryn McClelland, the Deputy Chief of Mission for the U.S. Embassy Hanoi, made a speech at the event.

“The United States Government and AIP Foundation share the common goal of promoting essential and life-saving road safety education to children throughout Vietnam,” said McClelland. “We’re also proud that AIP Foundation’s report and case study can serve as a road map for other countries experiencing rapid motorization, especially from motorbikes.”

The event had exciting road safety-related activities for students at Tien Phong Primary School, including a helmet handover, helmet sculpture painting, a helmet wearing contest, and a special performance by the National Vietnam Circus. The students participated in a flash mob dance to celebrate.

Read the full press release here.

View more photos from the event here.

Helmets for Families brings road safety from the hospital to the classroom 
16 January, 2018 – Ho Chi Minh City

Helmets for Families is expanding its road safety education efforts to include engagement with health professionals for teachers, parents, and students. The program, which is supported by the global healthcare company Abbott and implemented by AIP Foundation, National Traffic Safety Committee, Ministry of Education and Training, Ho Chi Minh City Traffic Safety Committee, and the Department of Education and Training, celebrated its fifth year with a helmet handover ceremony for students and teachers at Tan Thanh Dong Primary School in Ho Chi Minh City. At the ceremony, Dr. Le Phuoc Dai from Cho Ray Hospital raised the importance of wearing quality helmets properly for students and teachers.

This year, Helmets for Families is incorporating a new component: to engage school staff, parents, and students on a deeper level, health professionals carry road safety messages based on their experiences working with road crash victims. In commemoration of the World Day of Remembrance for Road Traffic Victims last November, key teachers and parents visited Cho Ray National Hospital to meet with patients who had been involved in road crashes and the health professionals who treated them. Their experiences have been shared to their peers and students throughout the program implementation accordingly.

In total, Helmets for Families will donate over 4,000 helmets to schools in Cu Chi District and Hoc Mon District of Ho Chi Minh City during the 2017-2018 school year.

Read the full press release here.

View more photos from the kick off ceremony here.

 

 

A volunteer helps adjust a student's helmet.
A volunteer helps adjust a student's helmet.
Printed copies of HEAD FIRST for distribution.
Printed copies of HEAD FIRST for distribution.

Links:

 
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