Nov 24, 2010

Green Map's Newest Way of Giving Back!

Green Map's Climate Icon Design 10-10-10 Event-NYC
Green Map's Climate Icon Design 10-10-10 Event-NYC

One of Green Map System's 2010 goals is to explore new ways to support the sustainable community development activities of our organization and network. We have always nurtured a spark of social innovation, but our inclusion of social entrepreneurship allows us to directly address a variety of challenges as our economy changes and our need for sustainable resources grows. 

Skills for the New Green Economy

Important skills development – community organizing, critical assessment, sustainability communications, production and marketing – are strengthened through the Green Mapmaking process. All of these skills support new green jobs and ECOnomic development, too. We’re putting these skills to work ourselves to help build local capacity for sustainable living. 

Green Map System is developing new ways to apply our years of non-profit and networking experience. explores the services we offer to agencies, universities, companies, and educational and youth organizations, both to support local Green Map projects and to consult on other kinds of community-engaged sustainability efforts. Involved in a CSR program? Building 'community capital'? Developing a collaborative community program?  We can help you!

Lifting Off

Recognition for this new focus is also coming from academic circles. This month Bala Mulloth received his PhD for his "Diversity in Contemporary Entrepreneurship" research and dissertation which has a strong focus on our work (further described on the blog linked below). Our Director is a nominee for the World Technology Awards in the category of Social Entrepreneurship – awards will be announced on December 1. In a myriad of ways, the link between Green Mapmaking and community entrepreneurs is growing stronger than ever.  

Supporting Green Jobs Worldwide

Green Maps have always promoted green jobs throughout the community by highlighting a wide diversity of enterprises, organizations, schools and projects that incorporate sustainability into their missions and activities. Thus, Green Map System truly is a decentralized marketing service for the 'hometown environment', supporting economic development and delivering added value to over 700 cities and towns in 55 countries. This important added value has been underscored by the Open Green Map, which now offers upwards of 15,000 green sites in desktop, mobile, iPhone and widget formats (note that we are presenting the platform at the NYC NetSquared Meetup on December 6 – details are linked below).  

Leveraging a Future that Works for All

We are planning a deeper investment in the green economy. In 2011, we will begin researching how Green Mapmakers have turned mapmaking into a viable livelihood, documenting their methodologies and generating a global discussion. Our goals are to develop and highlight exciting, enterprising resources and to mentor new network members. 

Today, you can invest in this mutual-support initiative by making a tax-deductible donation to Green Map System online at Global Giving. Contact us anytime (info [at] greenmap [dot] org or +1 212 674 1631) with your ideas and sponsorship offers. Our success in making this much-needed shift will leverage local green economies in hometowns near and far. 

Join us in responding to a diversity of needs with a real hand up! Thank you from everyone at Green Map System, and our best wishes for a wonderful holiday season 2010! 

Newest Green Map Book by Aichi Green Map, Japan
Newest Green Map Book by Aichi Green Map, Japan
Mapmakers with one of 41 new Green Maps, Aichi JP
Mapmakers with one of 41 new Green Maps, Aichi JP


Sep 21, 2010

New Green Map Developments in China

PondsPapago Open Green Map
PondsPapago Open Green Map

Our network in cities and towns throughout China and Taiwan continually makes progress as each project works to engage local communities in sustainability.

This season, we have had a new kind of partnership underway with WWF China. As seen in their webpage about the program (linked below in Chinese and English), a unique series of wetlands Green Maps will be on view at the 2010 EXPO in Shanghai in late September. These were created by 30 university teams working with WWF China's Wetlands Action program, with the involvement of Green Map Beijing and experienced Green Mapmakers at China Mangrove Conservation Network! It was exciting to note that their call for participation received a greater than expected response, and WWF expanded the program so more students could take part.

We are looking forward to receiving copies of these wetlands and fresh water-themed Green Maps in New York, sharing them with you and making them a part of our Archive. Our goal in the coming year is to collect or create a digital version of every Green Map so anyone can access them on demand. Useful for technology transfer, assessing progress toward sustainability and to change perspectives, our Archive - which now includes over 500 published Green Maps, plus locally developed education and outreach resources - will make an important contribution that benefits all of society.

We are continuing to make progress on the Open Green Map's Chinese interface, and getting the word out about this resource. Society of Wilderness is starting to develop a Service Learning program for students. Ideal for this purpose, each student can contribute a site, then continually report what they have accomplished, add images, videos etc over time to the Open Green Map platform. We'll attach an image from the PondsPapago Open Green Map. Its 121 green sites highlight the beauty of ponds in Taoyuan.

Green Map System (with PhD candidate Bala Mulloth and law student Sara Imperiale) also contributed a ‘social innovation’ paper to the journal produced for Shanghai's recent 'Young Creators for Better City, Better Life' conference, based at Tongli University. You can download this paper by clicking the link below (it's 8 mb, including images and charts in Chinese and English).

Shanghai has a new Green Map underway too! In our next progress report, we will share more news - in the meantime, thank you so much for your much valued support and interest!

Thank you again!

China's Little Things Magazine Story on Green Map
China's Little Things Magazine Story on Green Map


Sep 20, 2010

700 Green Map Projects - a New Milestone!

Summer Interns, Staff  and Mapmakers take a break!
Summer Interns, Staff and Mapmakers take a break!

We have reached a new milestone: Over 700 Green Map projects have registered at! We are excited about being part of the green scene in communities from Jersey City NJ to Lake Tisza Hungary to Stellenbosch South Africa!

Each project uses our tools and models in their own way. Our job at Green Map System is to anticipate needs, respond to assessments and continually improve our websites and other mapmaking resources. Our new navigation feature - drop menus - is one outward manifestation of our summer’s work in the digital realm. As you explore Open Green Map’s 13,000 sites, you’ll notice that the interface is now available in a seventh language, Chinese. Explore some of the platform's 140 maps and you’ll find many have hundreds of sites!

Knowledge of local resources is critical to each individual and community, and maintaining the Open Green Map platform and expanding its reach are ongoing efforts. Your donations to us through Global Giving make all the difference. Your site suggestions and other contributions to these interactive Green Maps are greatly valued as well!

Linked below, find a fresh article about the Open Green Map and Drupal, the open source technology behind our acclaimed platform by Thomas Turnbull, our former Lead Developer and current Board Member. Continually advising us and pitching in, Tom helped make mobile access to the platform's data possible from any mobile phone – click to find 'what's green nearby'! You can also get the free Green Map iPhone App (we are seeking a sponsor for version 2 - contact us for details).

Images include scenes from our Summer Virtual Internship Final Exchange - special thanks to visiting Green Mapmakers from San Francisco and Austin, who helped critique the Green Maps completed by students from 6 universities. We'd also like to thank Gottfried Haider, our volunteer from Austria who contributed much 'outside the box' thinking to our work this season, as well as great photos! Having Max Goldstein from Stockholm and Tushar Gogis, social entrepreneur, involved in our planning meetings were also much appreciated.

Chance Encounters with Green Sites

What happens when people on the street don’t have a Green Map or access to our mobile website? Visually compelling Markers posted on green sites will help everyone make the connection to local environment and green living resources.

We’ll be conducting our first test of Green Map Site Markers in NYC as part of the Art in Odd Places festival. Watch for them on 14th Street in Manhattan from Oct 1-10. We’ll be collecting feedback from event-goers and people who just happen to be on the street. You can take part during that time by clicking

And on the final day of the festival (10/10/10), please join us for our own contribution to's Global Work Party. We’re holding an Icon Design Studio, open to the entire community. Help us create new symbols to highlight climate impacts and local adaptations that will become part of the lexicon used by Green Map projects worldwide.

Join this open Green Map Icon design event on Sunday October 10 from 1 to 4 pm at the 14th Street Y, located at 344 East 14th near 1st Ave. Share your ideas about symbols that could be added to our current set (download at that makes every Green Map exciting and easy to use.Thanks to the 14th Street Y, Art in Odd Places, refreshment donors Angelica Kitchen and all the designers and the sites where our test Markers will appear.

Following the festival, more Green Map Icon design sessions will be announced in this newsletter, in our tweets (follow us at @GreenMap), on our Facebook ( page, etc.

More Places to See Green Maps

Michigan’s Finlandia University is hosting “Green Maps of the World: Charting a Sustainable Future” exhibit from September 20 – October 16. This exhibit will showcase the local Keneenaw Peninsula Green Map and nearly 100 other editions created around the world. Green Map's Director Wendy Brawer will be on hand for both the exhibit opening and to meet with students and the university's sustainability program.

Around the same time, a unique series of wetlands Green Maps will be on view at the 2010 EXPO in Shanghai. As seen in this article, these maps were created by 30 university teams working with WWF China! Find out more about our work in China by perusing the progress report connected to our other Global Giving project, linked below.

Many thanks to all involved in supporting our work this season. We look forward to hearing from you!

Virtual Intern Final Exchange, August 2010
Virtual Intern Final Exchange, August 2010
Green Map site markers at Art in Odd Places
Green Map site markers at Art in Odd Places


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