Sep 7, 2016

Providing Adolescents and young people with sexual and reproductive health information via Facebook

Facebook AskWednesday
Facebook AskWednesday

Eureka! So our Facebook page has about 12,400 members.

So many young people are getting information from social media. As a way to reach out to young people on social media such as Facebook with sexual and reproductive health information and service, we created a Facebook page titled MyQuestion and Myanswer and have been providing sexual and reproductive health information and counseling.

The good news is we have about 12,400 adolescents and young people in our Facebook community with over 4680 new members in the last 3 months. This means that our target of 10 000 members on facebook by the end of the year have been exceeded by 2400 new members and counting. We have reached about 38790 people with sexual and reproductive health information througn out Facebook post and other activities. Our daily post reaches an average of 770 young people. About 36% of our fans are females and 67% are males. Most of our fans, about 67% are young people between the ages of 18-24 years. This is to say we are not just providing information to just anyone  but we are reaching the almost 50 million young people age 10-24 in Nigeria faced with many challenges to their sexual and reproductive health.

In reaching out to adolescents and young people on Facebook we carry out different activities such as daily informative and educational post,  case studies that allow fans to share their views and interact with other members of the group. Through this we are able to help correct wrong notions and provide accurate answers to sexual and reproductive health perceptions.

AskWednesdays is another way with which we engage with our fans, it gives adolescents and young people opportunity to ask personal questions and have one-on-one live chat with a counselor.

What is more interesting about the Facebook page is that apart from our fans receiving regular Facebook post on sexual and reproductive health and relationship information. The Facebook page  is linked to the Mobile Question and answer Platform which enable our fans to send their questions from their Facebook page through the Facebook message icon directly to the Mobile Question and answer Platform,  to get confidential and anonymous sexual and reproductive health information and counseling.

See what young people are saying about the Facebook page

" I am Mustapha from Kebbi State, I actually like this page ( MyQuestion and Myanswer ) and I take the responsibility of sharing what you post. I love you because of your response to friends and answering their questions "

" MyQuestion and Myanswer service I love your service and I pledge my full support "  from Beatrice

Feedbacks such as these make us understand that our fans are receiving satisfied responses that will help them make informed decisions. We have been able to go this far through your support. 

Facebook Population
Facebook Population
Facebook reach
Facebook reach
Jun 9, 2016

18,000 New Users Seek Sexual Health Information

Outreach for Girls in School, Niger State
Outreach for Girls in School, Niger State

It unbelievable, 18,000 new users have sought sexual and reproductive health information and counseling on our mobile technology platform in just 4 months.  The number of girls and boy new users are almost equal, with 54% male and 46% female. This large number shows us that our platform is filling a critical gap by providing adolescents and young people a means to ask sensitive and private questions about their health at their convenience. The project was able to reach this new users through new support we received.  

Our team of counselors and volunteers went out to about 47 schools for young people in-school and 14 computer training and skill acquisition centers for those out of school.  During the awareness creation activities, adolescents and young people were engaged in classroom discussions, early morning health talks in their assemble halls, and they were shown how to use the service.  They were given opportunity to ask their questions and many were excited to use the service because the service is free.  

"This is amazing! I never knew there was a service like this.  I love that I can send a text message and my answer is gotten immediately.  I just tried it now.  Best of all, it is free" - Amina 14 year old high school student.

Hearing the kind of message that Mercy sent to us, keeps us motivated to continue to provide the much needed support to adolescent and young people.  Now our team is trying to sustain the use of the service and we are presently developing messages to be sent as mass text messages to our new users.  These messages will motivate them to continue using the services whenever they have any health related concerns.  

Project Staff having one-on-one with students
Project Staff having one-on-one with students
Mar 8, 2016

Check Out New Marketing Materials for My Q Service

My Question Flyer Confidentiality
My Question Flyer Confidentiality

Since we started the My Question service in 2007, we have received approximately 955,000 text messages. In our push to reach a million text messages, we have started to think more strategically about how we market the service to adolescents and young people.  Over the years we have designed communication materials like flyers and poster to share in schools and youth gathering all over Nigeria.  We recently conducted focused group discussion with young people to get their opinions about the materials we have used in the past.

"The flyers you have now just only show females.  It needs a male picture to be included to show that the services is for both males and females.  You can also include a dramatic cartoon art that is attractive with relevant messages." - Idris 16 years, out-of-school male.

"I would love to see a young person and a counselor talking confidentially for people to know it is an interactive thing.  It also need to be more colorful" - Mary 14 years, out of school female. 

From this feedback, we have realized it is time for change!

We have created three new flyers in the cartoon series.  These flyers help to re-enforce the fact that it is a good source of help for pressing health concerns for young people and also stresses the point that the service is confidential.  We have also created them in both English and Hausa language to cater for the diversity of the communities we target.

We are happy to present the materials to you, fresh off the press.  For the next few months, we will be using these flyers for mobilizing young people to use the service, starting off in the North-Central zone of Nigeria. We are really looking forward to seeing how young people receive this materials and eventually an increase in the numbers that call or send us text messages.  

We will share for with you the results in the upcoming months.  We thank you for your continued support.

My Question Flyer Relationships
My Question Flyer Relationships
 
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